What makes a secret society? Is it the codes and the handshakes, the physical language?
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Posted inNonfiction, Quotes, Uncategorized
Why Big Food Is Feasting on ‘Natural’ Startups
Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]
Posted inEditor's Pick
Why Homejoy Failed
Can home cleaning services be Uber-ified? How a promising startup grew fast and failed hard.
Posted inBooks, Business & Tech, Nonfiction, Story
A Sociology of the Smartphone
Smartphones have altered the texture of everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition.
Posted inBlog Post, Discussions, Longreads News
Longreads Turns Seven Years Old: Unfinished Business
I’m quite proud of what this community has accomplished.
Posted inNonfiction, Reading List
Doughnuts, Witches and Start-Ups: Five Stories About Secret Subcultures
What makes a secret society? Is it the codes and the handshakes, the physical language?
Posted inEditor's Pick
Reddit: A Nine-Year Case Study in Absentee Management
In 2006, Condé Nast bought a promising information-sharing and online-discussion startup called Reddit. Then they more or less ignored the site, letting it evolve into one of the least manageable media properties on the Internet.
Posted inNonfiction, Quotes
Will Technology Eventually Replace Marc Andreessen?
One challenge for Andreessen is whether venture itself has a skills problem. If software is truly eating the world, wouldn’t venture capital be on the menu? The AngelList platform now allows investors to fund startups online. Its co-founder Naval Ravikant said that “future companies will require more two-hundred-thousand-dollar checks and way fewer guys on Sand […]
Posted inEditor's Pick
The $5 Billion Battle For The American Dinner Plate
Will the boxed-meal phenomenon—led by startups like Blue Apron, HelloFresh, and Plated—change the way we eat?
Posted inEditor's Pick
The Sports Startup Being Sued for Nearly $500,000 by Its Former Employees
A sports startup called Sport195 hired workers at a rapid pace despite having no customers, revenue, users, or a clear business plan. When the paychecks stopped coming, its CEO told employees that he had two revenue sources lined up—none of which came to fruition.
