Few are excited about the Apple Watch—its burdens are too easily imagined. And yet we treat it as an inevitability. How did this happen?
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Posted inNonfiction, Reading List
The Art and Science of Failure
We are excited to share a reading (and watching!) list on science and failure from guest contributor Louise Lief. In 2014 Louise Lief began the Science and the Media project, an initiative that explores how science relates to our everyday lives. She is the former deputy director of the International Reporting Project.
Posted inNonfiction, Reading List
The Rotten and the Sublime: A Reading List on Fermentation
Somewhere in the grey zone between science and magic, the controlled addition of bacteria to food transforms it — mostly to our delight. Here are five pieces exploring these transitions (and their products).
Posted inBooks, Nonfiction, Quotes
We Keep Testing, and Nothing Changes
It is worth noting that American students have never received high scores on international tests. On the first such test, a test of mathematics in 1964, senior year students in the US scored last of twelve nations, and eighth-grade students scored next to last. But in the following fifty years, the US outperformed the other […]
Posted inNonfiction, Quotes
Before Google: Larry Page’s Early Ideas for Changing the World
Even in Google’s earliest days, Page had always wanted the company to do more than just basic Web search. Since he was a kid, he’d been dreaming up world-changing schemes. As an undergrad at the University of Michigan, he’d proposed that the school replace its bus system with something he called a PRT, or personal […]
Posted inBooks, Nonfiction, Story
How Apple’s Transcendent Chihuahua Killed the Revolution
Few are excited about the Apple Watch—its burdens are too easily imagined. And yet we treat it as an inevitability. How did this happen?
Posted inEditor's Pick
The Disruption Machine
Jill Lepore’s critical look at the language of innovation in tech: Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t […]
Posted inNonfiction, Reading List
Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
Posted inNonfiction, Quotes
The Innovation That Helped 'El Chapo' Create a Multi-Billion-Dollar Drug Trafficking Empire
But Chapo’s greatest contribution to the evolving tradecraft of drug trafficking was one of those innovations that seem so logical in hindsight it’s a wonder nobody thought of it before: a tunnel. In the late 1980s, Chapo hired an architect to design an underground passageway from Mexico to the United States. What appeared to be […]
Posted inNonfiction, Quotes
The Hidden Truth About the Cold War Roomba
Over at Paleofuture, Matt Novak looks back at the 1959 Cold War cultural exhibitions hosted by both the United States and the Soviet Union. For the United States, the Moscow exhibition was a chance to show off the newest products and technology from companies like IBM, Sears and Kodak—and perhaps the most important innovation of […]
