In Pursuit of the Perfect Brainstorm Though they offer different messages, idea entrepreneurs have plenty in common. Quite a few of them have published books with the word “innovation” in the title. All of them hate to be called consultants. “I like to position myself as a thought leader,” says Vijay Govindarajan, a professor at […]
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Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
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In Pursuit of the Perfect Brainstorm
In Pursuit of the Perfect Brainstorm Though they offer different messages, idea entrepreneurs have plenty in common. Quite a few of them have published books with the word “innovation” in the title. All of them hate to be called consultants. “I like to position myself as a thought leader,” says Vijay Govindarajan, a professor at […]
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If you’ve been in Park Slope recently, you can probably guess how things turned out for the Lehane house. But you may not know why. How did the Brooklyn of the Lehanes and crack houses turn into what it is today—home to celebrities like Maggie Gyllenhaal and Adrian Grenier, to Michelin-starred chefs, and to more […]
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Brain Pickings' Maria Popova: My Top 5 Longreads of 2011
Maria Popova is the founder and editor in chief of Brain Pickings, a writer for Wired UK, Design Observer, and The Atlantic, among others, and an MIT Futures of Entertainment fellow, spending far, far too much time curating the web’s interestingness as @brainpicker. *** I’ve always found reading, writing, and thinking to be so tightly interwoven that, when […]
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[Not single-page] The secret life of Manoj Bhargava, whose 5-Hour Energy caffeine and vitamin shot has rung up more than $1 billion in sales: Bhargava, 58, is so under the radar that he barely registers on Web searches. His paper trail is thin, consisting primarily of more than 90 lawsuits. This is his first press […]
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Roger Fidler was a head of innovation for Knight-Ridder who convinced his company to let him set up a lab in the early 1990s to explore the creation of tablet computers. They were next door to a lab owned by Apple: Fidler smiles through a scruffy gray Jobsian beard. He has known the answer for […]
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Why do startups struggle after being acquired by giant companies like Yahoo? They’re forced to focus on integration instead of innovation: When a new startup comes into an established company, the first wall it typically hits is CorpDev, or corporate development: the group within a business that manages change. CorpDev is usually charged with planning […]
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“An Intimate Portrait Of Innovation, Risk, And Failure Through Hipstamatic’s Lens.” — Austin Carr, Fast Company More from Fast Company
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Caught Up in the Cult Wars: Confessions of a New Religious Movement Researcher
Susan J. Palmer | University of Toronto Press | 2001 | 38 minutes (9,328 words) The below article comes recommended by Longreads contributing editor Julia Wick, and we’d like to thank the author, Susan J. Palmer, for allowing us to share it with the Longreads community.
