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A history of blue jeans: “Initially, jeans were proletarian western work-wear, but wealthy easterners inevitably ventured out in search of rugged cowboy authenticity. In 1928, a Vogue writer returned East from a Wyoming dude ranch with a snapshot of herself, ‘impossibly attired in blue jeans… and a smile that couldn’t be found on all Manhattan […]

They were the vintage photo app that came before Instagram—but failure to take advantage of social, infighting among the leadership and indecision about their product caused the company to miss its opportunity: “Fast Company reached out to a slew of top-tier VCs but was unable to find one who had met with or even looked […]

Why do startups struggle after being acquired by giant companies like Yahoo? They’re forced to focus on integration instead of innovation: “When a new startup comes into an established company, the first wall it typically hits is CorpDev, or corporate development: the group within a business that manages change. CorpDev is usually charged with planning […]

Roger Fidler was a head of innovation for Knight-Ridder who convinced his company to let him set up a lab in the early 1990s to explore the creation of tablet computers. They were next door to a lab owned by Apple: “Fidler smiles through a scruffy gray Jobsian beard. He has known the answer for […]

[Not single-page] The secret life of Manoj Bhargava, whose 5-Hour Energy caffeine and vitamin shot has rung up more than $1 billion in sales: “Bhargava, 58, is so under the radar that he barely registers on Web searches. His paper trail is thin, consisting primarily of more than 90 lawsuits. This is his first press […]

If you’ve been in Park Slope recently, you can probably guess how things turned out for the Lehane house. But you may not know why. How did the Brooklyn of the Lehanes and crack houses turn into what it is today—home to celebrities like Maggie Gyllenhaal and Adrian Grenier, to Michelin-starred chefs, and to more […]

The intense pressure to convert Twitter into a profitable business, and before a tech bubble pops, is palpable here. And it’s happening as the company struggles with an interlocked set of existential questions, starting with the most basic one possible: What is Twitter? Initially, the idea was of a kind of adrenalized Facebook, with friends […]

Apple was already one of the hottest tech firms in the country. Everyone in the Valley wanted a piece of it. So Steve Jobs proposed a deal: he would allow Xerox to buy a hundred thousand shares of his company for a million dollars—its highly anticipated I.P.O. was just a year away—if parc would “open […]

There’s no shortage of drama at Twitter these days: Besides the CEO shuffles, there are secret board meetings, executive power struggles, a plethora of coaches and consultants, and disgruntled founders. (Like Evan Williams. The day after Jack Dorsey announced his return to the company — via tweet, naturally — Williams quit his day-to-day duties at […]

“I don’t like the title ‘The Father of MP3,’” says Karlheinz Brandenburg. But he kinda is. “Certainly I was involved all the time from basic research [to] getting it into the market.” Brandenburg was part of the group that gave the MP3 its name. The Moving Picture Experts Group (MPEG) lent its name to the […]