Bloomberg Businessweek‘s latest cover story highlights the tricky economics of licensing live sports.
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When Black Male Singers Were Sex Symbols
Teddy Pendergrass was the R&B singer women wanted and who men wanted to be. And the one whose life-sized cardboard cutout stood in one family’s living room.
Longreads Goes to the Movies: A Reading List
Five stories about movies, for your reading pleasure.
Remembering Nelson Mandela’s Contribution to Sports
Nelson Mandela long realized that sports was a great unifier.
ESPN Has Seen the Future of TV and They’re Not Really Into It
No matter how innovative or cutting-edge ESPN makes itself, the cable money is just too lucrative, and the costs of licensing live sports are just too great, to finally cut the cord and offer itself as a standalone internet subscription service the way HBO did with HBO Now.
Longreads Best of 2017: Sports Writing
We asked writers and editors to choose some of their favorite stories of the year. Here is the best in sports writing.
A Walk On The Wild Side: The Pete Ripmaster Journey
After discovering ultrarunning, a middle-aged father battling depression attempts his most daunting and dangerous race to date: 1,000 miles, solo, across Alaska in winter.
West Across the Sea
Tryggvi Hlinason is a sheep farmer at the center of a new generation of Icelandic basketball talent. He’s trying to do something that only one other Icelander has done before — play in the NBA.
Mixing Business and Family in the LA Lakers Empire
At ESPN, Ramona Shelburne tells the complex family drama between the president and other stakeholders, which include her siblings.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Eli Hager, Bryan Curtis, Terry DeMio and Dan Horn, Alexander Nazaryan, and Ellie Shechet.

