What is Facebook *really* about? Surveillance and advertising, not about “the power to build community” as its new mission statement so disingenuously puts it.
Search results
Smell, Memory
Perfumers evoke the elegance of an imagined tennis game, not the stench of a real one.
The Midwestern Birthplace of March Madness
At ESPN, the surprising marketing history behind the phrase, and the phenomenon, of March Madness.
Overseas Elite: The Team Dominating the Single-Elimination, Winner-Take-All Basketball Tournament
The Basketball Tournament has its own Golden State Warriors—meet Overseas Elite, a team of ex-college and pro stars who can’t be stopped.
Longreads Best of 2016: Sports Writing
We asked a few writers and editors to choose some of their favorite stories of the year in various categories. Here, the best in sports writing.
The Fading Relevance of the NBA Draft
Building a contender the old-fashioned way takes a patience few teams are willing to endure.
For the New York Times, a Bittersweet Ending for its Public Editor Role
The publisher of the New York Times announced that the position of public editor is being eliminated. We look back at its history.
‘This is the Most Inexplicable Story in Sports of the Last 20 Years’
An interview with Erik Malinowski, author of ‘Betaball,’ which details the improbable rise of the Golden State Warriors.
Northwestern Is Poised to Compete in March Madness for the First Time in History
Northwestern has never competed in the NCAA basketball tournament. This could be their first year.
The Top 5 Longreads of the Week
Our top stories of the week, as chosen by the editors at Longreads.

