Peanut Butter and Jelly: The NBA’s Secret Addiction

Photo by Connie Ma (CC BY-SA 2.0)

At ESPN, Baxter Holmes reports on how the lowly peanut butter and jelly sandwich fueled the 2007-08 Boston Celtics to an NBA title, becoming the sweet and salty stuff of superstitious sport legend that has spread like an addiction across the league.

But as the Garnett-Paul Pierce-Ray Allen Celtics steamrolled to a 66-win season and an NBA title, the secret to their success, so cleverly disguised between two pieces of white bread, was eventually leaked.

At the time, Doo notes, the Celtics not only didn’t provide lavish pregame spreads, they didn’t offer much food at all. But he soon found himself slapping together 20 PB&J’s about three hours before every tip-off, the finished products placed in bags and labeled with Sharpie in a secret code: “S” for strawberry, “G” for grape, “C” for crunchy. Of vital import: Garnett was an “S” man, and woe unto he who did not deliver him two S’s before every game. “If Kevin didn’t get his routine down, he’d be pissed,” Doo says. “Even if he didn’t eat them, he needed them to be there.”

The Trail Blazers offer 20 crustless, halved PB&J’s pregame — 10 of them toasted, a mandate ever since an opposing arena prepared them as such and Blazers guard Damian Lillard approved. They’re composed of organic fixings, save for white bread, which Portland’s assistant performance coach Ben Kenyon notes is a high-glycemic carb that easily digests to provide a quick energy jolt. Typically, all 20 vanish well before tip-off; sometimes the Blazers double their order.

The Rockets make sure the PB&J is available in their kitchen at all times, in all varieties — white and wheat bread, toasted, untoasted, Smucker’s strawberry and grape, Jif creamy and chunky — and offer 12 to 15 sandwiches pregame, with PB&J reinforcements provided at halftime and on postgame flights.

The Bucks might boast the NBA’s most elaborate PB&J operation: a pregame buffet featuring smooth, crunchy and almond butters, an assortment of jellies (raspberry, strawberry, grape, blueberry, apricot), three breads from a local bakery (white, wheat and gluten-free) and Nutella. The team scarfs 20 to 30 PB&J’s per game and travels with the ingredients, which rookies prepare on the plane and in visiting locker rooms.

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