Search Results for: BuzzFeed

Am I Writing About My Life, Or Selling Myself Out?

Longreads Pick

After people repeatedly recognize Shannon Keating and her girlfriend from a personal essay she published about a lesbian cruise, and in the midst of the furor over Natalie Beach’s essay about her friendship with Instagram influencer Caroline Calloway on The Cut, Keating wonders about the line between writer and influencer, and the ethics of writing about our lives and the people in them.

Source: BuzzFeed
Published: Sep 30, 2019
Length: 24 minutes (6,053 words)

When American Media Was (Briefly) Diverse

Photo by Jessica Felicio, Illustration by Homestead Studio

Danielle A. Jackson | Longreads | September 2019 | 16 minutes (4,184 words)

The late summer night Tupac died, I listened to All Eyez on Me at a record store in an East Memphis strip mall. The evening felt eerie and laden with meaning. It was early in the school year, 1996, and through the end of the decade, Adrienne, Jessica, Karida and I were a crew of girlfriends at our high school. We spent that night, and many weekend nights, at Adrienne’s house.

Our public school had been all white until a trickle of black students enrolled during the 1966–67 school year. That was 12 years after Brown v. Board of Education and six years after the local NAACP sued the school board for maintaining dual systems in spite of the ruling. In 1972, a federal district court ordered busing; more than 40,000 white students abandoned the school system by 1980. The board created specialized and accelerated courses in some of its schools, an “optional program,” in response. Students could enter the programs regardless of district lines if they met certain academic requirements. This kind of competition helped retain some white students, but also created two separate tracks within those institutions — a tenuous, half-won integration. It meant for me, two decades later, a “high-performing school” with a world of resources I knew to be grateful for, but at a cost. There were few black teachers. Black students in the accelerated program were scattered about, small groups of “onlies” in all their classes. Black students who weren’t in the accelerated program got rougher treatment from teachers and administrators. An acrid grimness hung in the air. It felt like being tolerated rather than embraced. 

My friends and I did share a lunch period. At our table, we traded CDs we’d gotten in the mail: Digable Planets’s Blowout Comb, D’Angelo’s Brown Sugar, the Fugees’ The Score. An era of highly visible black innovation was happening alongside a growing awareness of my own social position. I didn’t have those words then, but I had my enthusiasms. At Maxwell’s concert one sweaty night on the Mississippi, we saw how ecstasy, freedom, and black music commingle and coalesce into a balm. We watched the films of the ’90s wave together, and while most had constraining gender politics, Love Jones, the Theodore Witcher–directed feature about a group of brainy young artists in Chicago, made us wish for a utopic city that could make room for all we would become. 


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We also loved to read the glossies — what ’90s girl didn’t? We especially salivated over every cover of Vibe. Adrienne and I were fledgling writers who experimented a lot and adored English class. In the ’90s, the canon was freshly expanding: We read T.S. Eliot alongside Kate Chopin and Chinua Achebe. Something similar was happening in magazines. Vibe’s mastheads and ad pages were full of black and brown people living, working, and loving together and out front — a multicultural ideal hip-hop had made possible. Its “new black aesthetic” meant articles were fresh and insightful but also hyper-literary art historical objects in their own rights. Writers were fluent in Toni Morrison and Ralph Ellison as well as Biggie Smalls. By the time Tupac died, Kevin Powell had spent years contextualizing his life within the global struggle for black freedom. “There is a direct line from Tupac in a straitjacket [on the popular February 1994 cover] to ‘It’s Obama Time’ [the September 2007 cover, one of the then senator’s earliest],” former editor Rob Kenner told Billboard in a Vibe oral history. He’s saying Vibe helped create Obama’s “coalition of the ascendent” — the black, Latinx, and young white voters who gave the Hawaii native two terms. For me, the pages reclaimed and retold the American story with fewer redactions than my history books. They created a vision of what a multiethnic nation could be.

* * *

“There was a time when journalism was flush,” Danyel Smith told me on a phone call from a summer retreat in Massachusetts. She became music editor at Vibe in 1994, and was editor in chief during the late ’90s and again from 2006 to 2008. The magazine, founded by Quincy Jones and Time, Inc. executives in 1992, was the “first true home of the culture we inhabit today,” according to Billboard. During Smith’s first stint as editor in chief, its circulation more than doubled. She wrote the story revealing R. Kelly’s marriage to then 15-year-old Aaliyah, as well as cover features on Janet Jackson, Wesley Snipes, and Whitney Houston. Smith was at the helm when the magazine debuted its Obama covers in 2007 — Vibe was the first major publication to endorse the freshman senator. When she described journalism as “flush,” Smith was talking about the late ’80s, when she started out in the San Francisco Bay. “Large cities could support with advertising two, sometimes three, alternative news weeklies and dailies,” she said.

‘There is a direct line from Tupac in a straitjacket [on the popular February 1994 cover] to ‘It’s Obama Time’ [the September 2007 cover, one of the then senator’s earliest].’

The industry has collapsed and remade itself many times since then. Pew reports that between 2008 and 2018, journalism jobs declined 25 percent, a net loss of about 28,000 positions. Business Insider reports losses at 3,200 jobs this year alone. Most reductions have been in newspapers. A swell in digital journalism has not offset the losses in print, and it’s also been volatile, with layoffs several times over the past few years, as outlets “pivot to video” or fail to sustain venture-backed growth. Many remaining outlets have contracted, converting staff positions into precarious freelance or “permalance” roles. In a May piece for The New Republic, Jacob Silverman wrote about the “yawning earnings gap between the top and bottom echelons” of journalism reflected in the stops and starts of his own career. After a decade of prestigious headlines and publishing a book, Silverman called his private education a “sunken cost” because he hadn’t yet won a coveted staff role. If he couldn’t make it with his advantageous beginnings, he seemed to say, the industry must be truly troubled. The prospect of “selling out” — of taking a corporate job or work in branded content — seemed more concerning to him than a loss of the ability to survive at all. For the freelance collective Study Hall, Kaila Philo wrote how the instability in journalism has made it particularly difficult for black women to break into the industry, or to continue working and developing if they do. The overall unemployment rate for African Americans has been twice that of whites since at least 1972, when the government started collecting the data by race. According to Pew, newsroom employees are more likely to be white and male than U.S. workers overall. Philo’s report mentions the Women’s Media Center’s 2018 survey on women of color in U.S. news, which states that just 2.62 percent of all journalists are black women. In a write-up of the data, the WMC noted that fewer than half of newspapers and online-only newsrooms had even responded to the original questionnaire. 

* * *

According to the WMC, about 2.16 percent of newsroom leaders are black women. If writers are instrumental in cultivating our collective conceptions of history, editors are arguably more so. Their sensibilities influence which stories are accepted and produced. They shape and nurture the voices and careers of writers they work with. It means who isn’t there is noteworthy. “I think it’s part of the reason why journalism is dying,” Smith said. “It’s not serving the actual communities that exist.” In a July piece for The New Republic, Clio Chang called the push for organized labor among freelancers and staff writers at digital outlets like Vox and Buzzfeed, as well as at legacy print publications like The New Yorker, a sign of hope for the industry.  “In the most basic sense, that’s the first norm that organizing shatters — the isolation of workers from one another,” Chang wrote. Notably, Vox’s union negotiated a diversity initiative in their bargaining agreement, mandating 40 to 50 percent of applicants interviewed come from underrepresented backgrounds.

“Journalism is very busy trying to serve a monolithic imaginary white audience. And that just doesn’t exist anymore,” Smith told me. U.S. audiences haven’t ever been truly homogeneous. But the media institutions that serve us, like most facets of American life, have been deliberately segregated and reluctant to change. In this reality, alternatives sprouted. Before Vibe’s launch, Time, Inc. executives wondered whether a magazine focused on black and brown youth culture would have any audience at all. Greg Sandow, an editor at Entertainment Weekly at the time, told Billboard, “I’m summoned to this meeting on the 34th floor [at the Time, Inc. executive offices]. And here came some serious concerns. This dapper guy in a suit and beautifully polished shoes says, ‘We’re publishing this. Does that mean we have to put black people on the cover?’” Throughout the next two decades, many publications serving nonwhite audiences thrived. Vibe spun off, creating Vibe Vixen in 2004. The circulations of Ebony, JET, and Essence, legacy institutions founded in 1945, 1951, and 1970, remained robust — the New York Times reported in 2000 that the number of Essence subscribers “sits just below Vogue magazine’s 1.1 million and well above the 750,000 of Harper’s Bazaar.” One World and Giant Robot launched in 1994, Latina and TRACE in 1996. Honey’s preview issue, with Lauryn Hill on the cover, hit newsstands in 1999. Essence spun off to create Suede, a fashion and culture magazine aimed at a “polyglot audience,” in 2004. A Magazine ran from 1989 to 2001; Hyphen launched with two young reporters at the helm the following year. In a piece for Columbia Journalism Review, Camille Bromley called Hyphen a celebration of “Asian culture without cheerleading” invested in humor, complication, and complexity, destroying the model minority myth. Between 1956 and 2008, the Chicago Defender, founded in 1905 and a noted, major catalyst for the Great Migration, published a daily print edition. During its flush years, the Baltimore Afro-American, founded in 1892, published separate editions in Philadelphia, Richmond, and Newark.

Before Vibe’s launch, Time, Inc. executives wondered whether a magazine focused on black and brown youth culture would have any audience at all.

The recent instability in journalism has been devastating for the black press. The Chicago Defender discontinued its print editions in July. Johnson Publications, Ebony and JET’s parent company, filed bankruptcy earlier this year after selling the magazines to a private equity firm in 2016. Then it put up for sale its photo archive — more than 4 million prints and negatives. Its record of black life throughout the 20th century includes images of Emmett Till’s funeral, in which the 14-year-old’s mutilated body lay in state, and Moneta Sleet Jr.’s Pulitzer Prize–winning image of Coretta Scott King mourning with her daughter, Bernice King. It includes casually elegant images of black celebrities at home and shots of everyday street scenes and citizens — the dentists and mid-level diplomats who made up the rank and file of the ascendant. John H. Johnson based Ebony and JET on LIFE, a large glossy heavy on photojournalism with a white, Norman Rockwell aesthetic and occasional dehumanizing renderings of black people. Johnson’s publications, like the elegantly attired stars of Motown, were meant as proof of black dignity and humanity. In late July, four large foundations formed an historic collective to buy the archive, shepherd its preservation, and make it available for public access.

The publications’ written stories are also important. Celebrity profiles offered candid, intimate views of famous, influential black figures and detailed accounts of everyday black accomplishment. Scores of skilled professionals ushered these pieces into being: Era Bell Thompson started out at the Chicago Defender and spent most of her career in Ebony’s editorial leadership. Tennessee native Lynn Norment worked for three decades as a writer and editor at the publication. André Leon Talley and Elaine Welteroth passed through Ebony for other jobs in the industry. Taken together, their labor was a massive scholarly project, a written history of a people deemed outside of it.

Black, Latinx, and Asian American media are not included in the counts on race and gender WMC reports. They get their data from the American Society of News Editors (ASNE), and Cristal Williams Chancellor, WMC’s director of communications, told me she hopes news organizations will be more “aggressive” in helping them “accurately indicate where women are in the newsroom.” While men dominate leadership roles in mainstream newsrooms, news wires, TV, and audio journalism, publications targeting multicultural audiences have also had a reputation for gender trouble, with a preponderance of male cover subjects, editorial leaders, and features writers. Kim Osorio, the first woman editor in chief at The Source, was fired from the magazine after filing a complaint about sexual harassment. Osorio won a settlement for wrongful termination in 2006 and went on to help launch BET.com and write a memoir before returning to The Source in 2012. Since then, she’s made a career writing for TV.  

* * *

This past June, Nieman Lab published an interview with Jeffrey Goldberg, editor in chief of The Atlantic since 2016, and Adrienne LaFrance, the magazine’s executive editor. The venerable American magazine was founded in Boston in 1857. Among its early supporters were Ralph Waldo Emerson, Nathaniel Hawthorne, Herman Melville, and Harriet Beecher Stowe. It sought to promote an “American ideal,” a unified yet pluralistic theory of American aesthetics and politics. After more than a century and a half of existence, women writers are not yet published in proportion to women’s share of the country’s population. The Nieman piece focused on progress the magazine has made in recent years toward equitable hiring and promoting: “In 2016, women made up just 17 percent of editorial leadership at The Atlantic. Today, women account for 63 percent of newsroom leaders.” A few days after the piece’s publication, a Twitter user screen-capped a portion of the interview where Goldberg was candid about areas in which the magazine continues to struggle:

 

GOLDBERG: We continue to have a problem with the print magazine cover stories — with the gender and race issues when it comes to cover story writing. [Of the 15 print issues The Atlantic has published since January 2018, 11 had cover stories written by men. — Ed.]

 It’s really, really hard to write a 10,000-word cover story. There are not a lot of journalists in America who can do it. The journalists in America who do it are almost exclusively white males. What I have to do — and I haven’t done this enough yet — is again about experience versus potential. You can look at people and be like, well, your experience is writing 1,200-word pieces for the web and you’re great at it, so good going!

That’s one way to approach it, but the other way to approach it is, huh, you’re really good at this and you have a lot of potential and you’re 33 and you’re burning with ambition, and that’s great, so let us put you on a deliberate pathway toward writing 10,000-word cover stories. It might not work. It often doesn’t. But we have to be very deliberate and efficient about creating the space for more women to develop that particular journalistic muscle.

My Twitter feed of writers, editors, and book publicists erupted, mostly at the excerpt’s thinly veiled statement on ability. Women in my timeline responded with lists of writers of longform — books, articles, and chapters — who happened to be women, or people of color, or some intersection therein. Goldberg initially said he’d been misquoted. When Laura Hazard Owen, the deputy editor at Nieman who’d conducted the interview, offered proof that Goldberg’s statements had been delivered as printed, he claimed he had misspoken. Hazard Owen told the L.A. Times she believes that The Atlantic is, overall, “doing good work in diversifying the staff there.”

Taken together, their labor was a massive scholarly project, a written history of a people deemed outside of it.

Still, it’s a difficult statement for a woman writer of color to hear. “You literally are looking at me and all my colleagues, all my women colleagues and all my black colleagues, all my colleagues of color and saying, ‘You’re not really worthy of what we do over here.’ It’s mortifying,” Smith told me. Goldberg’s admission may have been a misstatement, but it mirrors the continued whiteness of mainstream mastheads. It checks out with the Women’s Media Center’s reports and the revealing fact of how much data is missing from even those important studies. It echoes the stories of black women who work or worked in journalism, who have difficulty finding mentors, or who burn out from the weight of wanting to serve the chronically underserved. It reflects my own experiences, in which I have been told multiple times in a single year that I am the only black woman editor that a writer has ever had. But it doesn’t corroborate my long experience as a reader. What happened to the writers and editors and multihyphenates from the era of the multicultural magazine, that brief flash in the 90’s and early aughts when storytellers seemed to reflect just how much people of color lead in creating American culture? Who should have formed a pipeline of leaders for mainstream publications when the industry began to contract?

* * *

In addition to her stints at Vibe, Smith also edited for Billboard, Time, Inc. publications, and published two novels. She was culture editor for ESPN’s digital magazine The Undefeated before going on book leave. Akiba Solomon is an author, editor of two books, and is currently senior editorial director at Colorlines, a digital news daily published by Race Forward. She started an internship at YSB in 1995 before going on to write and edit for Jane, Glamour, Essence, Vibe Vixen, and The Source. She told me that even at magazines without predominantly black staff, she’d worked with other black people, though not often directly. At black magazines, she was frequently edited by black women. “I’ve been edited by Robin Stone, Vanessa DeLuca [formerly editor-in-chief of Essence, currently running the Medium vertical ZORA], Ayana Byrd, Kierna Mayo, Cori Murray, and Michaela Angela Davis.” Solomon’s last magazine byline was last year, an Essence story on black women activists who organize in culturally relevant ways to fight and prevent sexual assault.

Solomon writes infrequently for publications now, worn down by conditions in journalism she believes are untenable. At the hip-hop magazines, the sexism was a deterrent, and later, “I was seeing a turn in who was getting the jobs writing about black music” when it became mainstream. “Once folks could divorce black music from black culture it was a wrap,” she said. At women’s magazines, Solomon felt stifled by “extremely narrow” storytelling. Publishing, in general, Solomon believes, places unsustainable demands on its workers. 

When we talk about the death of print, it is infrequent that we also talk about the conditions that make it ripe for obsolescence. The reluctant slowness with which mainstream media has integrated its mastheads (or kept them integrated) has meant the industry’s content has suffered. And the work environments have placed exorbitant burdens on the people of color who do break through. In Smith’s words:

You feel that you want to serve these people with good and quality content, with good and quality graphics, with good and quality leadership. And as a black person, as a black woman, regardless of whether you’re serving a mainstream audience, which I have at a Billboard and at Time, Inc., or a multicultural audience, which I have at Vibe, it is difficult. And it’s actually taken me a long time to admit that to myself. It does wear you down. And I ask myself why have I always, always stayed in a job two and a half to three years, especially when I’m editing? It’s because I’m tired by that time.

In a July story for Politico, black journalists from The New York Times and the Associated Press talked about how a sophisticated understanding of race is critical to ethically and thoroughly covering the current political moment. After the August 3 massacre in El Paso, Lulu Garcia-Navarro wrote how the absence of Latinx journalists in newsrooms has created a vacuum that allows hateful words from the president to ring unchallenged. Lacking the necessary capacity, many organizations cover race related topics, often matters of life and death, without context or depth. As outlets miss the mark, journalists of color may take on the added work of acting as the “the black public editor of our newsrooms,” Astead Herndon from the Times said on a Buzzfeed panel. Elaine Welteroth wrote about the physical exhaustion she experienced during her tenure as editor in chief at Teen Vogue in her memoir More Than Enough. She was the second African American editor in chief in parent company Condé Nast’s 110 year history:

I was too busy to sleep, too frazzled to eat, and TMI: I had developed a bizarre condition where I felt the urge to pee — all the time. It was so disruptive that I went to see a doctor, thinking it may have been a bladder infection.

Instead, I found myself standing on a scale in my doctor’s office being chastised for accidentally dropping nine more pounds. These were precious pounds that my naturally thin frame could not afford to lose without leaving me with the kind of bony body only fashion people complimented.

Condé Nast shuttered Teen Vogue’s print edition in 2017, despite record-breaking circulation, increased political coverage, and an expanded presence on the internet during Welteroth’s tenure. Welteroth left the company to write her book and pursue other ventures.

Mitzi Miller was editor in chief of JET when it ran the 2012 cover story on Jordan Davis, a Florida teenager shot and killed by a white vigilante over his loud music. “At the time, very few news outlets were covering the story because it occurred over a holiday weekend,” she said. To write the story, Miller hired Denene Millner, an author of more than 20 books. With interviews from Jordan’s parents, Ron Davis and Lucy McBath, the piece went viral and was one of many stories that galvanized the contemporary American movement against police brutality.

Miller started working in magazines in 2000, and came up through Honey and Jane before taking the helm at JET then Ebony in 2014. She edits for the black website theGrio when she can and writes an occasional piece for a print magazine roughly once a year. Shrinking wages have made it increasingly difficult to make a life in journalism, she told me. After working at a number of dream publications, Miller moved on to film and TV development. 

Both Miller and Solomon noted how print publications have been slow to evolve. “It’s hard to imagine now, particularly to digital native folks, but print was all about a particular format. It was about putting the same ideas into slightly different buckets,” Solomon said. On the podcast Hear to Slay, Vanessa DeLuca spoke about how reluctant evolution may have imperiled black media. “Black media have not always … looked forward in terms of how to build a brand across multiple platforms.” Some at legacy print institutions still seem to hold internet writing in lower esteem (“You can look at people and be like, well, your experience is writing 1,200-word pieces for the web and you’re great at it, so good going!” were Goldberg’s words to Nieman Lab). Often, pay structures reflect this hierarchy. Certainly, the internet’s speed and accessibility have lowered barriers to entry and made it such that rigor is not always a requirement for publication. But it’s also changed information consumption patterns and exploded the possibilities of storytelling.

Michael Gonzales, a frequent contributor to this site and a writer I’ve worked with as an editor, started in magazines in the 1980s as a freelancer. He wrote for The Source and Vibe during a time that overlapped with Smith’s and Solomon’s tenures, the years now called “the golden era of rap writing.” The years correspond to those moments I spent reading magazines with my high school friends. At black publications, he worked with black women editors all the time, but “with the exception of the Village Voice, none of the mainstream magazines employed black editors.” Despite the upheaval of the past several years (“the money is less than back in the day,” he said), Gonzales seems pleased with where his career has landed, “I’ve transformed from music critic/journalist to an essayist.” He went on to talk about how now, with the proliferation of digital magazines:

I feel like we’re living in an interesting writer time where there are a number of quality sites looking for quality writing, especially in essay form. There are a few that sometimes get too self-indulgent, but for the most part, especially in the cultural space (books, movies, theater, music, etc.), there is a lot of wonderful writing happening. Unfortunately you are the only black woman editor I have, although a few years back I did work with Kierna Mayo at Ebony.

 

* * *

Danielle A. Jackson is a contributing editor at Longreads.

Editor: Sari Botton

Fact checker: Steven Cohen

Copy editor: Jacob Z. Gross

This (Wo)Man’s Work

Bulat Silvia / Getty, photo collage by Homestead

Soraya Roberts | Longreads | June 2019 |  11 minutes (2,804 words)

What is it about my work that makes it so much less esteemed than so many men’s? Was it not produced with enough sweat? With enough brain power? With enough complaint? What is it that gives a man sitting in an ergonomic chair, staring at a computer screen, typing on a laptop, so much more gravitas? Maybe he’s not doing it with a fan pointed at him, like I am. Maybe he doesn’t have a bottle of water next to him. Or is it the bouquet of flowers on my desk? Does the smell transfer to my work? Is labor produced in a sweet-smelling room less insightful? If you shut your eyes and I put my work in one of your hands and a man’s in the other, will you be able to weigh the difference? What if neither of us have done anything yet? Will you be able to weigh it then?

“1 in 8 men believe they can make a better film than Andrea Arnold,” one person tweeted last week. I laughed. It was a quip amalgamating two stories that dominated social media that same week, both impressively undermining women’s work. One was a survey of 1,732 Brits conducted by YouGov that found that 12 percent of the men believed they could win a point off Serena Williams, a tennis champion who holds the most Grand Slam titles combined — singles, doubles, mixed doubles — of any player currently on the pro tennis circuit. The second was a report from IndieWire, citing a number of anonymous sources, that claimed the second season of Big Little Lies, directed by British auteur Andrea Arnold, was ripped out from under her and put back in the hands of first season director Jean-Marc Vallée to do with what he pleased. To be clear, Arnold is an Oscar-winning filmmaker who has claimed the jury prize at Cannes three times. Vallée is not. Like him, she has directed episodes on four TV series. But there’s one key thing that Vallée had that she didn’t: an established rapport with Big Little Lies creator David E. Kelley.

Oh, male bonds; so reserved and yet so unconditional. This is the kind of alliance that has Eddie Murphy backing John Landis to direct Coming to America a year after Landis was charged with involuntary manslaughter (he was acquitted). This is the kind of camaraderie that has Prince Andrew attending a welcome-back-to-New-York party that registered sex offender Jeffrey Epstein reportedly threw for himself. These are extreme examples, but in essence, they show men supporting men they like, no matter the quality of their work, what they’ve done. 

Imagine how men who have done nothing so problematic are treated by their male friends. Imagine if literally any women were treated that way.

Read more…

Live Through This: Courtney Love at 55

Mick Hudson / Getty, istock / Getty Images Plus, Michael Ochs Archive / Getty, Vinnie Zuffante / Getty, pidjoe / Getty, Illustration by Homestead

Lisa Whittington-Hill | Longreads | July 9th, 2019 | 24 minutes (6,539 words)

It’s hard to tell whether Thurston Moore is being sarcastic or sincere. It’s probably a bit of both. “The biggest star in this room is Courtney Love,” says the Sonic Youth singer and guitarist in a scene from 1991: The Year Punk Broke. The documentary follows Sonic Youth’s summer 1991 European tour and features performances and backstage antics from their tourmates, including a pre-Nevermind Nirvana, Babes in Toyland, and Dinosaur Jr.

Moore comments during an interview with 120 Minutes, an MTV program that spotlighted alternative music in the days before the music channel became the home of teen moms and spoiled Laguna Beach brats. As Moore declares his love of English food to the host — most definitely sarcasm — Love is behind him trying to get the camera’s attention. She waves and appears to stand on something to make herself taller. Her efforts pay off and soon she is in front of the host, all brazen, blond, and sporting blue baby doll barrettes.

Tongue-in-cheek or not, Moore was right. Love’s band Hole wasn’t on the European tour bill that summer and their debut album Pretty on the Inside hadn’t even been released yet, but Love was already on MTV.

Read more…

If I Made $4 a Word, This Article Would Be Worth $10,000

Illustration by Homestead

Soraya Roberts | Longreads | June 2019 |  10 minutes ( 2,574 words)

What in the actual fuck. I thought journalists, even just culture journalists, were supposed to be brave. I thought they were supposed to risk their lives, even just psychologically. I thought they were supposed to shout and swear and beat their breasts — fuck everything else. At the very least I thought they were supposed to tell the truth. If any of that’s true, I don’t know what the hell all the people around me are doing. All the people who, I’ve been told again and again, don’t want to bite the hand that feeds, even though the food is shit and the hand is an asshole. I’m ashamed that I was tricked into believing they were better than so many of the people they report on, that their conspicuous support for unions and an industry full of undervalued workers was anything more than a performance. I didn’t think journalists, even just culture journalists, were supposed to be cowards. 

***

If you don’t know who Taffy Brodesser-Akner is, you are very likely not on Media Twitter and I salute you. At one point, Brodesser-Akner was invariably described as one of the busiest freelancers in America and you really did see her byline everywhere. Five years ago, she found her niche writing celebrity profiles for GQ and The New York Times, for which she won three New York Press Club awards. Journalists adore her not only for her prowess at cutting down the various gods we love and hate in equal measure, but also for her ability to lure the reader into being her coconspirator by nimbly threading herself through each story. Because of that, and because of the reach of the publications themselves, and — perhaps most importantly — because of her popularity among her peers, her articles almost always go viral. In 2017, Brodesser-Akner became a staff writer at the Times and this month she is promoting her first novel, Fleishman Is in Trouble

On June 14, Cosmopolitan published one of roughly 5 million interviews with the debut novelist, this one by Jen Ortiz. I was scrolling through Twitter on a break from writing back-to-back columns and noticed the usual gushing posts by journalists with blue checkmarks next to their names. Those tweets are no real indication the person has actually read the interview they’re sharing, but whatever, because, like, it’s Taffy, you know her! Who doesn’t stan her!?! It’s funny, if you search the article URL in Twitter, initially it’s just tweet after tweet of outsize praise — “I loved this profile of the master profiler” — then, like a sudden stop sign on a 90 mph expressway, there it is: “what in the actual fuck.” That one’s mine.

I’d read the article. I’d seen one of those first tweets and, like I always do, I’d read it for the holy grail every author is looking for: the secret to writing a successful book without wanting to papercut yourself to death with it. “I’m actually the second writer Cosmo has sent,” Ortiz noted, but for some reason her employer still made the mistake of sending someone who had worked with the subject at GQ. Or maybe that’s not a mistake. I don’t actually read Cosmo, and I suppose I should have before I announced with bravado the death of the puff piece last May. Either way, there I was, reading merrily along, then suddenly, like that tweet, I stopped. It was just a line, a line in a small, kind of out-of-place paragraph: “When I started doing the ‘I don’t get out of bed for less than $4 a word’ thing, people started paying me $4 a word.” What in the actual fuck. 

This is what it meant when I posted that quote and those words: It meant, what in the actual fuck.

It meant what fucking other freelancers in the world are making $4 a word right now. It meant what fucking magazines in the world are paying $4 a word right now. It meant what fucking lies is this industry telling us when so many people — people in actual war zones — only dream of making 50¢ a word. It meant in what fucking world can a freelancer treat $4 a word like it’s not near-impossible for the rest of us. The meaning was so obvious that I honestly didn’t think anyone would even notice the message. But they did. And they mistook it for something I didn’t mean at all: “Fuck Taffy.”

The reaction was swift and violent, and, from what I could tell, divided into those who could read (predominantly marginalized writers) and those who could not (predominantly nonmarginalized writers). My point was being illustrated in real time by the journalism industry’s 1 Percent, the mostly white legacy media reflexively rallying around one of their own — T!A!F!F!Y!! Their aggressive cheers distracting from the faceless, nameless collection of freelance writers who were not there to fight, but to have a conversation about parity — about equity — the way the original tweet was intended. These were the freelancers who, like me, had worked their asses off for years and watched disconcertingly as the better their work got, the less it seemed to get them. Unable to make a living, a number of them quit. (Blame Longreads for my recalcitrance.) Like me, they were told it wasn’t personal, but I can’t think of anything more personal than choosing to hand one person a feast while everyone else gets the scraps. Obviously journalism isn’t uniquely inequitable, but it’s particularly egregious for an industry built on telling the truth to do the complete opposite when it comes to its own mechanics. Journalists intent on exposing everyone else refuse to interrogate themselves, relegating most intel to subtweets or DMs, if it’s online at all.

This is the problem with my tweet, or, why it caused such a fuss. For one thing, I’ll cop to not being very diplomatic. In retrospect, “what in the actual fuck” is not the best way to start a conversation about pay disparity, but if we’re being honest, it’s still probably the best way to get it noticed. For another thing, I was calling out an individual who is beloved by the journalism community. It didn’t matter that I wasn’t taking issue with her personally (quid pro quo), that I was highlighting her comment as an example of a systemic issue, that it was the system I had a problem with — nope, nope, nope. What mattered was that in an industry in which it is frowned upon to even side-eye your colleagues in public, I put the word “fuck” within the vicinity of a marquee writer’s name. And I was a nobody. Which is why it became Taffy and her allies versus “the freelancers.” The dominant side had a face, the other side did not. The star reporter once again came out on top, buoyed by a nebulous mass of forgettable freelancers.

Her supporters were loud as fuck, but when you actually looked at what they were saying it literally boiled down to: Taffy Brodesser-Akner is astronomically talented, which is why she is making astronomically more than you, who are not talented, and how dare you say women should be transparent about money then punish her for doing just that, have you even seen how much men make? I mean, what in the actual fuck are you talking about? This is not about one woman. It’s not even about gender equality (for once). It’s about exploitation. For all I care, Taffy Brodesser-Akner could be Michael Lewis with his $10 a word. The point is the same either way — it’s one journalist making several (many several) times what the rest of us do in an industry in which we’re constantly being told there is nothing left to give. Clearly there is, it just happens to be reserved for an exclusive group of self-congratulatory writers and editors benefiting from a corrupt system. And if you dare point out the unfairness of their profit, the whole lot becomes reflexively defensive, distracting from the real issue because it’s their loss and everyone else’s gain if it’s ever addressed. So let’s just attribute $4 a word to a woman achieving against all odds — yaaass, queen!— and move on.

Uhm, okay, but if $4 a word makes you a queen, does that make the rest of us serfs? And why are the serfs mostly, like, LGBTQ writers, people of color, and women in independent publishing? Distressingly, some women seem to have bought into the idea that they make a lot less than certain writers because they are way less talented and hardworking, but I’m finding it hard to believe that so many marginalized writers are less talented and hardworking than so many white people. Am I suggesting the system might be rigged in favor of upwardly mobile white journalists in the vicinity of New York and their upwardly mobile white friends in the vicinity of New York who run the industry? (Could this explain why the Times reviewed its own staff writer’s book and interviewed her on top of that?) Possibly? Maybe? No? Come on! We’ve been banging on about intersectionality and privilege for the past 100 years (it feels like). Has none of that penetrated? Because if one more person suggests that maybe I should just ask for $4 next time, as though I’m not already risking assignments every time I beg for 50 cents, as though organizations aren’t systematically standing in the way of the ability to negotiate, I swear … Just take one look at that clause Vox has been slipping into their contracts, the one preventing freelancers from sharing their rates publicly in order to get better (read: fair) ones. Are you really going to argue that a system that situates the Taffys — and sure, the Michael Lewises — of the world above the rest of us, apart from us, making wads more cash for their “talent and hard work,” is in any way ethical?

I mean, you could just say nothing, which a lot of journalists did. Writers I’d been cordial with unfollowed me. Writers I thought were actual friends said nothing, which I took to be complicity with the elite journalists, whose ranks they were one day hoping to join, or maybe who they were just trying not to piss off. Writers I hung out with weren’t even sure I wasn’t just being a dick. The ones who supported me, who even DM’d me, were overwhelmingly women of color, queer women, and women who had been serially underrecognized, not to mention a couple of guys who’ve been pushed past the point of giving a fuck. On their timelines, a number of the women indicated that everything that needed to be said about the elites could be found in their mischaracterizations of the $4 a word conversation. That these women predominantly used subtweets to make that point publicly implies that, as mad as they were, they were also aware that those same elites still controlled their livelihoods. The irony is that the same people who accused me of being anti-feminist for trying to talk about pay gaps (yes, that’s as stupid as it sounds), were all over Jezebel’sThe Lie of Feminist Meritocracy.” It’s an instance of bold-faced hypocrisy I can only explain by the fact that the piece was written generally enough that they could revert to performative protest without threatening their own position in line for the brass ring.

“Hey I’ve been working all day and off Twitter. Did I miss anything?” Taffy tweeted jokingly the day after the Twitter shitstorm rolled in. A few days later, in an interview with BuzzFeed’s morning show, she called it a disservice to pay transparency, before refocusing the conversation on her emotional support network of defenders. “I had the warmest kindest weekend on Twitter, where I found out that all these people admired me and liked me. I was like, ‘I love Twitter,’” she said, concluding, “It was a really great moment for me.” The coup de grace came right at the end, when she mentioned that at the time it all went down, she’d been lonely and in a terrible hotel in Atlantic City writing a terrible story: “That could be why I get $4 a word.” Oh, girl. There are journalists actually putting their lives on the line for a shot at $1 a word, maybe, if they’re lucky. Christ. I mean, you could say I’ve got sour grapes or envy or jealousy or, I don’t know, a hysterical obsession … with … what? Basic human decency? I can’t imagine how many marginalized journalists seethed at the idea that innate ability and a little elbow grease were the reason a select few journalists made several times more than their pittance. Where was the acknowledgment that those same people were almost always friends with the gatekeepers, that those gatekeepers almost exclusively share their friends’ work, which gets them more work, which leads to better work, which gets them book deals, which leads to higher salaries, ad infinitum?

***

Taffy and I kind of came up as freelancers around the same time — we were friendly if not actually friends. Dying to do work like hers, I emailed her in 2014 and asked for advice. I explained that, despite all my efforts, I hadn’t gotten anywhere near the kinds of bylines she had and I was still struggling financially. She was generous. She mentioned being relentless and lunching with editors. So I tried harder. I even lunched with a few people. Two years later, I received an email from her out of the blue. Bright Wall/Dark Room had just published my essay on the two sides of Christian Slater. I had pitched the profile months earlier in March, but it had been turned down by a number of publications, including GQ and the Times (Taffy freelanced for both at the time). BuzzFeed had offered me $400 for 3,000 words but I said no. By the time June rolled around, even that option had passed me by, but I really wanted to write the piece so I pitched BW/DR and I took $100 for it. I asked for more, but being such a small outlet they honestly didn’t have the money. So, yeah: $100 for 3,000 words. That’s $.03 a word. I figured I wouldn’t be granted an interview with Slater, who I had followed for three decades, and for such a small fee I didn’t bother going to the trouble. But I researched to make up for it and wrote the profile anyway, partly while juggling a holiday in Tobermory — I remember everyone going out to the water while I edited in a slice of sun in the cottage. The piece went up July 11th. Taffy emailed me a day later to congratulate me — she had just gone to proof at GQ on what she described as an identical piece. She regretted coming second. That is to say, I literally had Taffy herself telling me that I had beaten her at her own game, despite playing with less. Of course, she was probably paid a little more than $100. In fact, if she was already making $4 a word at the time, that would have amounted to $17,000 — 170 times my fee. As I was saying, what in the actual fuck.

* * *

Soraya Roberts is a culture columnist at Longreads.

The Top 5 Longreads of the Week

Ilana Panich-Linsman for The Washington Post via Getty Images

This week, we’re sharing stories from Casey Newton, William Langewiesche, Sarah Miller, Hafizah Geter, and Shannon Keating.

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How the Cosby Story Finally Went Viral — And Why It Took So Long

Associated Press, Collage by Homestead

Nicole Weisensee Egan | An excerpt adapted from Chasing Cosby: The Downfall of America’s Dad | Seal Press | 14 minutes (3,614 words)

In October 2014 Bill Cosby was in the middle of a career resurgence. His biography by former Newsweek editor Mark Whitaker had just come out to rave reviews and was climbing the bestseller list. He had a comedy special coming up on Netflix and was in development with NBC to star in a family sitcom. He was about to embark on another comedy tour based on a special that had aired on Comedy Central the year before. The special, Far from Finished, was Cosby’s first stand-up TV special in three decades, and it attracted two million viewers.

It was as if the scandal in 2005 had never happened, as if fourteen women hadn’t accused him of heinous offenses. The book didn’t even mention Andrea Constand’s allegations, let alone her civil suit or any of the other accusers. And no one in the media was asking Whitaker or Cosby why.

The situation was clear: Cosby had successfully repaired what little damage there was to his reputation after Andrea’s case made the news. He slipped right back into his revered status as public moralist and children’s advocate, chalking up even more awards and honors, including his entrée into the NAACP’s Image Awards Hall of Fame in 2006 for being a “true humanitarian and role model.” Read more…

The Year of the Cat

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Elisabeth Donnelly | Longreads | May 2019 | 14 minutes (3,392 words)

In an old photo from when I lived in a house in Catskill, New York, on the edge of the Hudson River, I am asleep on the couch with a small cat curled up on my chest. The casual observer would be forgiven for thinking that it was my cat in this still life tableau: snoring woman, mouth wide open, head flung to the side, a red plaid blanket, and a cat in a circle as if it is right at home.

But the thing was, she wasn’t my cat. I didn’t feed her, I didn’t scoop her poop, I didn’t consistently provide her with a home and shelter. She was like a weedy, persistent, besotted lover who wouldn’t listen to the word “no,” who spent every night outside my house with a boombox in the air, playing “In Your Eyes.” Yet to explain it properly — my relationship with my fake cat — we have to back things up slightly.
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At Transformation

Illustration by Brittany Molineux

Jane Demuth | Longreads | May 2019 | 23 minutes (5,756 words)

It’s March 13th 2017, the eve of a late season snow storm that will blanket the Northeast and shut down major cities, and I’m on the ninth floor of a high-rise hotel in downtown Philadelphia chugging bottles of laxatives on a tightly prescribed schedule and making regular trips to the toilet. I am alone. As I count down hours one by one, my mind is reluctant either to focus or to rest. I flip through the TV channels briefly, but none of the broadcasts catch my interest. I talk to my brother on the phone several times; he is also in the city, and wants to know if I need anything or would like his company. It is thoughtful and generous of him to offer, but solitude feels like the right choice for me in this moment. I do not know what moods will strike me in the coming hours, but in the past my fears have sometimes coalesced in a fiery blaze of anger, and I do not wish to subject my brother to this. For an hour or so, I listen to music on my headphones, but the songs toward which I thought I would gravitate on this day are not hitting the emotional sweet spots I’d hoped and expected they would. Mostly I nap, on and off, between bottles of laxatives, prophylactic antibiotics, and urgent visits to the washroom. This morning I awoke at home in the Hudson Valley, feeling calm and clear for the first time in months, but a lengthy run of restless nights and a mounting air of anticipation have taken their toll on me. Tomorrow I will be checking out of the hotel early, and although a pharmaceutically induced period of unconsciousness is on the agenda for later in the day, right now I am grateful for actual sleep in whatever increments it offers itself.
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Take Me Out to the Ball Game: A Baseball Reading List

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When I was a kid, the world appeared most vivid to me during the longest days of summer: grass sprouted greener than ever before, my grandparents’ neighborhood pool shimmered cerulean, wisps of white-feathered clouds trailed across the sky. I can’t quite put my finger on what steeped those moments so much in the sensory — whether it was because I was younger and could give myself over more easily to sound and color, or if it was because I was only a visitor. Every June, I would travel with my family from Indonesia, where I lived, to the United States. Far from my normal routine, summer memories from the sleepy towns of extended family left distinct impressions.

In North Carolina, my grandparents took me and my brother to minor league baseball games. I don’t ever remember which team won or anything remarkable happening, but I hold a particular fondness for the solid thwack of a bat against ball, ice-cold drinks sweating in the heat, sepia-toned sand, the low rumble of an announcer’s voice, sunflower seed shells discarded on concrete, and pinstripes. Something about going to the games felt quintessentially American to me. Perhaps it was because we usually visited around the fourth of July, so some nights fireworks would light the sky. Or maybe it was the scene that reminded me of where I was: a baseball diamond dotted with American flags for a sport called the national pastime, my hand held to my chest during the anthem, brands like Minute Maid and Dippin’ Dots within grasp. Still now, when I go to baseball games, nostalgia pulls me back so that I’m somehow 10 again, perched at the edge of my plastic seat, hair sweaty against my neck, waiting for someone to call the kids out for a run around the bases.

My perspective is largely rooted in these personal memories, which hasn’t always allowed me to see the full texture of the sport. The following essays complicate my relationship to baseball in productive ways by revealing gender disparities, different culture’s approaches to the game, hidden histories, parallels to the craft of writing, and moments of trauma on and away from the field.

1. The Hidden Queer History Behind “A League of Their Own” (Britni de la Cretaz, May 5, 2018, Narratively)

With many men deployed in World War II, the All-American Girls Professional Baseball League (A.A.G.P.B.L.) was formed, in which women were told to, “‘Play like a man, look like a lady.’” Britni de la Cretaz, by sifting through obituaries and interviewing players, uncovers a fascinating hidden history within the league.

She understands today that talking about being a gay athlete is a double-edged sword, in a way. There’s the stereotype that women athletes are all lesbians, which is both inaccurate and unfair. And yet, there’s also the truth that there are many athletes who are also lesbians.

2. The 9 Minutes That Almost Changed America (Kate Nocera and Lissandra Villa, May 14, 2018, Buzzfeed News)

While practicing for the Congressional Baseball Game, an annual bipartisan event that takes place every summer between Republicans and Democrats, a man “fired 62 7.62 x 39mm rounds through a lawfully purchased Century International Arms SKS-style semiautomatic assault rifle” at members of the Republican team. Kate Nocera and Lissandra Villa, in this harrowing piece, reflect on the act of terrorism and how close the event came to changing modern politics and life as we know it.

 

It occurred to a few of them then that maybe the dugout wasn’t really that safe after all. And if you go to the field, you can see bullet holes through the top of the dugout, sheds, and metal poles on the fence.

 

3. This is why baseball is so white (Alvin Chang, October 24, 2017, Vox)

In this powerful collection of personal memory and demographic information related to baseball from the 1980’s to 2016, Alvin Chang writes that even though baseball teams have slowly become more diverse, the culture surrounding baseball has not.

 

But only looking at who’s on the field misses something very important: Baseball is still very white. The people who are in power are almost all white — and the cultural forces behind baseball are too.

4. He Was the Best We’d Ever Seen: On Baseball, Greatness, and Writing (Seth Sawyers, Lit Hub)

High school baseball up in the Appalachians is a rough red sleeve wiped against the nostrils four dozen times. It’s a Dan’s Mountain wind whistling your batting helmet’s ear hole. It’s a dozen scattered parents, wrapped in four, five layers, large cups of Sheetz coffee long gone cold on the warped bleachers etched: Sentinels Rule Campers Suck.

 

In this personal essay, Seth Sawyers reflects on playing baseball against Walker Chapman, a baseball legend in his hometown, and what it means to seek greatness in both writing and sport.

5. The Art of Letting Go (Mina Kimes, writer, with illustrator Mickey Duzyj, October 4, 2016, ESPN The Magazine)

As Major League Baseball struggles to overcome its staid image and lure younger fans — according to Nielsen, most of the sport’s TV viewers are over 50 — the simple bat flip has come to symbolize the culture war being waged within its ranks.

While bat-flipping is seen as disrespectful during baseball games in the U.S., it’s a celebrated part of baseball in Korea. Why? After finding no satisfying answer from American and Korean sports writers and historians, writer Mina Kimes, accompanied by illustrator Mickey Duzyj, traveled to Korea to learn more about why bat flipping is an integral part of the game.

6. How to make the Team USA women’s baseball team (Natalie Weiner, August 22, 2018, SB Nation)

While women in Japan, Australia, and Canada are encouraged to play baseball, the same does not happen in the U.S.

 

In the U.S., not only are there are no reliable opportunities for women to play professional baseball, but the sport is still considered taboo for women — even though they’ve been playing it for over a century.

Natalie Weiner explores the various factors — sexist societal expectations, lack of financial incentive, an uninformed public, funding from universities that prompts women to switch from playing baseball to softball — that make it difficult for women baseball players to commit to their craft.

Related Read: The Old Ball Game: 100 Years After Amanda Clement, Baseball Still Can’t Recruit Female Umpires (Britni de la Cretaz, February 12, 2018, Bitch Magazine)

7. Home Field Disadvantage (Kelsey McKinney, November 2018, Longreads)

Because of lack of general support for women’s baseball, the U.S. team only had the chance to train together for five days before the 10-day 2018 Women’s Baseball World Cup — and even at the World Cup, there was barely an audience for their games. Each player on the U.S. team, remarkably talented, had overcome a lifetime of disparaging attitudes toward their participation in the sport, as Kelsey McKinney makes clear through her research and wide range of personal interviews in this piece.

 

According to a survey of high school athletics conducted by the National Federation of State High School Associations, almost half a million boys play baseball at the high school level. In the 2017–2018 school year, only 1,762 girls played baseball.

 

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Jacqueline Alnes is working on a memoir about running and neurological illness. You can find her on Instagram and Twitter @jacquelinealnes.