Sleek-kitschy idiosyncrasy is all the rage.
marketing
Posted inEditor's Pick, Food, Nonfiction, Quotes
To Be an Instagram-Ready Restaurant, Don’t Forget Your Selfie-Optimized Lamps
Sleek-kitschy idiosyncrasy is all the rage.
Posted inEditor's Pick
Instagram Is Pushing Restaurants to Be Kitschy, Colorful, and Irresistible to Photographers
How the popular app has transformed the way diners, designers, and marketers approach restaurants. (Hint: that bold wallpaper pattern isn’t there by accident.)
Posted inNonfiction, Quotes
What Sexual SEO Looks Like
In The Walrus, Natalie Zina Waschots describes her time doing search-engine optimization for a Toronto pornography curator.
Posted inNonfiction, Quotes
The ’90s Soda that Nobody Cared About Until It Was Dead
Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.
Posted inNonfiction, Quotes
How Burger King Generates Buzz on a Budget
Burger King likes being edgy, Schwan says, and it has proved that it doesn’t mind doing things that might make other brands blush. In August, as the company pushed a new spicy version of its chicken fries—a cult favorite the chain returned to the menu after a flood of social media requests—it tweeted a picture […]
Posted inNonfiction, Quotes, Uncategorized
Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall
In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]
Posted inNonfiction, Quotes
The Benefits of Being No. 2 in Business
Back in the early 1960s, also-ran Avis — a smaller, less successful business than Hertz — decided to run a new advertising campaign, one that embraced its market position rather than trying to change it. “When you’re only No. 2, you try harder. Or else,” the company’s advertisements read. Avis’s initial business insight was to […]
Posted inNonfiction, Quotes
Joe McGinniss: 1942-2014
Nixon had refused the teleprompter from the start. He kept all the figures—crime rising nine times as fast … 300 cities … 200 dead … 7,000 injured … 43 percent of the American people afraid … He kept them all in his head, like the date of the Battle of Hastings. Now he was starting […]
Posted inNonfiction, Podcasts, Quotes
The Financial Power of 1,000 True Fans
If you had 1,000 people who were your true fans—and I define them as people who would buy whatever it is that you produce at any time and would not only buy the paperback but also the hard cover and the digital version, who would not only buy your CD but would drive 100 miles […]