In the last few years, self-publishing and marketing your own books has become increasingly more difficult.
marketing
Posted inNonfiction, Quotes
Jimmy Buffet® Incorporated
Jimmy Buffett is a master at marketing his beach bum lifestyle to the T.G.I.F crowd.
Posted inBusiness & Tech, Nonfiction, Quotes
Silicon Valley’s Spin Master
After helping shape the public image of numerous tech companies, Margit Wennmachers is now helping shape the story of Silicon Valley itself.
Posted inArts & Culture, Business & Tech, Nonfiction, Quotes, Travel
The Business of Building a Country’s Brand
A whole sector of the marketing industry shapes stories about nations and cities to shape our opinions about place.
Posted inBusiness & Tech, Nonfiction, Quotes
What Happened to eBay?
I haven’t peeked at eBay in years, and apparently I’m not the only one who’s forgotten it exists.
Posted inMedia, Nonfiction, Quotes, Writing
Inside the Content Machine
“…the viral is becoming more viral, and websites are mousetraps, and content the cheese,”
Posted inEditor's Pick, Food, Nonfiction, Quotes
To Be an Instagram-Ready Restaurant, Don’t Forget Your Selfie-Optimized Lamps
Sleek-kitschy idiosyncrasy is all the rage.
Posted inFood, Nonfiction, Quotes
To Be an Instagram-Ready Restaurant, Don’t Forget Your Selfie-Optimized Lamps
Sleek-kitschy idiosyncrasy is all the rage.
Posted inEditor's Pick
Instagram Is Pushing Restaurants to Be Kitschy, Colorful, and Irresistible to Photographers
How the popular app has transformed the way diners, designers, and marketers approach restaurants. (Hint: that bold wallpaper pattern isn’t there by accident.)
Posted inNonfiction, Quotes
What Sexual SEO Looks Like
In The Walrus, Natalie Zina Waschots describes her time doing search-engine optimization for a Toronto pornography curator.