Category Archives: Business

The Early Principles That Guided the Makers of LEGO

Legos in space

In his 2013 book, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry, David Robertson outlines the early successes and failures of the Denmark-based LEGO Group — from their early experiments with plastic, to their decision in the late 1990s to finally strike licensing deals with movies and characters, starting with Star Wars.

Robertson describes a pivotal moment in the company’s history, when Godtfred Kirk Christiansen, the son of founder Ole Kirk Christiansen, met up with a toy buyer: Read more…