There’s an art and process to capturing iconic and marketable images from films. Director Jane Campion and her unit stills photographer Kirsty Griffin — along with David Lowery, Eric Zachanowich, Joachim Trier, and Christian Belgaux — talk about behind-the-scenes photography during the filming of The Power of the Dog. There’s just something about the eye […]
marketing
Posted inEditor's Pick
Travel Influencers, Meet Authoritarian Regimes
“The influencer industry has grown to be cozy with some unsavory governments, but its clout might not be as effective as it once was.”
Posted inBusiness & Tech, Essays & Criticism, Featured, Food, Highlight, Quotes
Godspeed Your Journey to the Great PlayPlace In the Sky
“Once the love-language of a brand to its audience, the place of a modern mascot has never been less sure-footed.”
Posted inStory
Under the Influence: Deeper Than Beauty
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.
Posted inBlog Post, Books, Business, Commentary
How the Self-Publishing Industry Changed, Between My First and Second Novels
In the last few years, self-publishing and marketing your own books has become increasingly more difficult.
Posted inNonfiction, Quotes
Jimmy Buffet® Incorporated
Jimmy Buffett is a master at marketing his beach bum lifestyle to the T.G.I.F crowd.
Posted inBusiness & Tech, Nonfiction, Quotes
Silicon Valley’s Spin Master
After helping shape the public image of numerous tech companies, Margit Wennmachers is now helping shape the story of Silicon Valley itself.
Posted inArts & Culture, Business & Tech, Nonfiction, Quotes, Travel
The Business of Building a Country’s Brand
A whole sector of the marketing industry shapes stories about nations and cities to shape our opinions about place.
Posted inBusiness & Tech, Nonfiction, Quotes
What Happened to eBay?
I haven’t peeked at eBay in years, and apparently I’m not the only one who’s forgotten it exists.
Posted inMedia, Nonfiction, Quotes, Writing
Inside the Content Machine
“…the viral is becoming more viral, and websites are mousetraps, and content the cheese,”