“The humble bar of soap used to define the American way. Now it’s dying. I will not let it go down without a fight.”
marketing
Posted inEditor's Pick
The Publishing Industry Has a Gambling Problem
“Companies keep betting on the next bestseller. Literature is poorer for it.”
Posted inEditor's Pick
The Race to Make the Greatest Christmas Ad
“How British retailers became obsessed with winning the nation’s hearts.”
Posted inEditor's Pick
Behind the ‘Butter Board’: How the Dairy Industry Took Over Your Feed
“A vast constellation of celebrities, from Kelly Ripa to the McDonald’s mascot Grimace, have helped push dairy sales.”
Posted inEditor's Pick
The Power of the Still: The Photography Behind the Scenes
There’s an art and process to capturing iconic and marketable images from films. Director Jane Campion and her unit stills photographer Kirsty Griffin — along with David Lowery, Eric Zachanowich, Joachim Trier, and Christian Belgaux — talk about behind-the-scenes photography during the filming of The Power of the Dog. There’s just something about the eye […]
Posted inEditor's Pick
Travel Influencers, Meet Authoritarian Regimes
“The influencer industry has grown to be cozy with some unsavory governments, but its clout might not be as effective as it once was.”
Posted inBusiness & Tech, Essays & Criticism, Food, Highlight, Quotes
Godspeed Your Journey to the Great PlayPlace In the Sky
“Once the love-language of a brand to its audience, the place of a modern mascot has never been less sure-footed.”
Posted inStory
Under the Influence: Deeper Than Beauty
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.