There’s an art and process to capturing iconic and marketable images from films. Director Jane Campion and her unit stills photographer Kirsty Griﬀin — along with David Lowery, Eric Zachanowich, Joachim Trier, and Christian Belgaux — talk about behind-the-scenes photography during the filming of The Power of the Dog. There’s just something about the eye […]
“The influencer industry has grown to be cozy with some unsavory governments, but its clout might not be as effective as it once was.”
“Once the love-language of a brand to its audience, the place of a modern mascot has never been less sure-footed.”
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.
In the last few years, self-publishing and marketing your own books has become increasingly more difficult.
Jimmy Buffett is a master at marketing his beach bum lifestyle to the T.G.I.F crowd.
After helping shape the public image of numerous tech companies, Margit Wennmachers is now helping shape the story of Silicon Valley itself.
A whole sector of the marketing industry shapes stories about nations and cities to shape our opinions about place.
I haven’t peeked at eBay in years, and apparently I’m not the only one who’s forgotten it exists.
“…the viral is becoming more viral, and websites are mousetraps, and content the cheese,”