Grabbing the attention of consumers was a big part of the game. Vita Coco bought a van, painted it ocean blue and loaded it with free samples and with women who would jump out and Hula-Hoop on the streets. Zico hired college students to roll coolers around the city. Bodega owners were often the toughest […]
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Posted inNonfiction
What the Tech Industry Can Teach Agriculture
Myers contends that, when applied to plants, patents are stifling. They discourage sharing, and sharing is the foundation of successful breeding. That’s because his work is essentially just assisting natural evolution: He mates one plant with another, which in turn makes new combinations of genes from which better plants are selected. The more plants there […]
Posted inBooks, Nonfiction, Story
When the Messiah Came to America, She Was a Woman
On the rise and fall of American utopia.
Posted inNonfiction, Quotes
Monterey Park, CA and the Culinary Authenticity of Suburban Chinatowns
Monterey Park became the first suburb that Chinese people would drive for hours to visit and eat in, for the same reasons earlier generations of immigrants had sought out the nearest urban Chinatown. And the changing population and the wealth they brought with them created new opportunities for all sorts of business people, especially aspiring restaurateurs. The typical Chinese American restaurant made saucy, ostentatiously deep-fried concessions to mainstream appetites, leading to the ever-present rumor that most establishments had “secret menus” meant for more discerning eaters. It might be more accurate to say that most chefs at Chinese restaurants are more versatile than they initially let on—either that or families like mine possess Jedi-level powers of off-the-menu persuasion. But in a place like Monterey Park, the pressure to appeal to non-Chinese appetites disappeared. The concept of “mainstream” no longer held; neck bones and chicken feet and pork bellies and various gelatinous things could pay the bills and then some.
Posted inNonfiction, Quotes
A Brutal Dictator, and the Wall Street Hedge Fund That Gave Him $100 Million
Mugabe’s men were setting up command centers for torture and killing in areas that voted for the opposition, the man told McGee, and regional party leaders like him were told to draw up lists of people to target. The ambassador learned that Mugabe’s government had landed critical funding, totaling $100 million, only days after the […]
Posted inNonfiction
Longreads Best of 2015: Under-Recognized Stories
Stories that deserved more attention in 2015.
Posted inNonfiction, Reading List, Top 5
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * * 1. A Brand New World In Which Men Ruled Jodi Kantor | The New York Times | December 23, 2014 | 27 minutes […]
Posted inNonfiction, Quotes
The Painful Business of Running a Franchise
It’s not just the workers who get a lousy deal. Over the years, Bob Baber, the Quiznos franchisee, became increasingly frustrated by the terms of his contract. One of the issues that galled him the most was that Quiznos was allowed to (and did) place additional sub shops in his franchise area, creating what he […]
Posted inNonfiction, Quotes
Who Counts as a 'Public Figure' in the Age of Social Media?
By the time I had a few thousand followers on Twitter, people began to refer to me as a “public figure.” While mine was a paltry fame compared to literally thousands of cishet white men in the industry, that type of visibility for women is far rarer due to sexism, misogyny, online harassment, the way […]
Posted inNonfiction
State of the #Longreads, 2014
Lately there has been some angst about the state of longform journalism on the Internet. So I thought I’d share some quick data on what we’ve seen within the Longreads community:
