Myers contends that, when applied to plants, patents are stifling. They discourage sharing, and sharing is the foundation of successful breeding. That’s because his work is essentially just assisting natural evolution: He mates one plant with another, which in turn makes new combinations of genes from which better plants are selected. The more plants there […]
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Is This the Future? What Dinner With a Disney MagicBand Is Like
Their MagicBands, tech-studded wristbands available to every visitor to the Magic Kingdom, feature a long-range radio that can transmit more than 40 feet in every direction. The hostess, on her modified iPhone, received a signal when the family was just a few paces away. Tanner family inbound! The kitchen also queued up: Two French onion soups, two roast beef sandwiches! When they sat down, a radio receiver in the table picked up the signals from their MagicBands and triangulated their location using another receiver in the ceiling. The server—as in waitperson, not computer array—knew what they ordered before they even approached the restaurant and knew where they were sitting.
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How to Make Friends and Win Over Bodega Owners
Grabbing the attention of consumers was a big part of the game. Vita Coco bought a van, painted it ocean blue and loaded it with free samples and with women who would jump out and Hula-Hoop on the streets. Zico hired college students to roll coolers around the city. Bodega owners were often the toughest […]
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The Painful Business of Running a Franchise
It’s not just the workers who get a lousy deal. Over the years, Bob Baber, the Quiznos franchisee, became increasingly frustrated by the terms of his contract. One of the issues that galled him the most was that Quiznos was allowed to (and did) place additional sub shops in his franchise area, creating what he […]
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The Hidden Truth About the Cold War Roomba
Over at Paleofuture, Matt Novak looks back at the 1959 Cold War cultural exhibitions hosted by both the United States and the Soviet Union. For the United States, the Moscow exhibition was a chance to show off the newest products and technology from companies like IBM, Sears and Kodak—and perhaps the most important innovation of […]
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Who Counts as a 'Public Figure' in the Age of Social Media?
By the time I had a few thousand followers on Twitter, people began to refer to me as a “public figure.” While mine was a paltry fame compared to literally thousands of cishet white men in the industry, that type of visibility for women is far rarer due to sexism, misogyny, online harassment, the way […]
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What the Tech Industry Can Teach Agriculture
Myers contends that, when applied to plants, patents are stifling. They discourage sharing, and sharing is the foundation of successful breeding. That’s because his work is essentially just assisting natural evolution: He mates one plant with another, which in turn makes new combinations of genes from which better plants are selected. The more plants there […]
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State of the #Longreads, 2014
Lately there has been some angst about the state of longform journalism on the Internet. So I thought I’d share some quick data on what we’ve seen within the Longreads community:
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Trust Us: The Ethics of Our Automated Future
“You should presume that someday, we will be able to make machines that can reason, think and do things better than we can,” Google co-founder Sergey Brin said in a conversation with Khosla Ventures founder Vinod Khosla. To someone as smart as Brin, that comment is as normal as sipping on his super-green juice, but […]
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Which Kind of Failure Are You?
Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t disrupt, it will fail, and if it fails it must be […]
