Their MagicBands, tech-studded wristbands available to every visitor to the Magic Kingdom, feature a long-range radio that can transmit more than 40 feet in every direction. The hostess, on her modified iPhone, received a signal when the family was just a few paces away. Tanner family inbound! The kitchen also queued up: Two French onion soups, two roast beef sandwiches! When they sat down, a radio receiver in the table picked up the signals from their MagicBands and triangulated their location using another receiver in the ceiling. The server—as in waitperson, not computer array—knew what they ordered before they even approached the restaurant and knew where they were sitting.
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Posted inNonfiction, Reading List
Reservation Confirmed: A Reading List About Airbnb
Five stories about Airbnb.
Posted inNonfiction, Quotes
The Tech Boom, Then and Now
In Guernica, Nathan Deuel visits the San Francisco Bay Area with his wife and daughter and writes about how the recent tech boom has changed the city. Here, Deuel recalls being in college during the first dot-com boom when working for a website felt like a novel idea, and before, as he later writes in […]
Posted inBooks, Nonfiction
Your Inner Drone: The Politics of the Automated Future
“As we grow more reliant on applications and algorithms, we become less capable of acting without their aid.”
Posted inNonfiction, Quotes
‘Two-Thirds of Publishing Is About Failure’
My boss when I worked in London—someone who’d published Booker Prize winners, remember—used to say that two-thirds of publishing is about failure. I agree with that: it’s the nature of the business. And yet publishing is an industry that keeps attracting to it, in various ways, people who want it to be two-thirds about success. […]
Posted inNonfiction
What the Tech Industry Can Teach Agriculture
Myers contends that, when applied to plants, patents are stifling. They discourage sharing, and sharing is the foundation of successful breeding. That’s because his work is essentially just assisting natural evolution: He mates one plant with another, which in turn makes new combinations of genes from which better plants are selected. The more plants there […]
Posted inNonfiction, Quotes
The Founder of Flickr and Slack on the Psychological Torture of Selling Too Early
Stewart readily admits he sold Flickr too early. “If we had waited six months we would have made much more money. If we had waited a year we would have made 10 times more money,” he says. He regrets it now. But at the time, after the dotcom crash, the Nasdaq plummet, and September 11, […]
Posted inNonfiction, Quotes
What Does ‘Shareholder Value’ Really Mean?
James Post and others argue that a well-run company can—and should—be managed in a way that benefits not just the investors who own its stock, but a wide range of constituents. As opposed to “shareholders,” they call these people “stakeholders”: a group that includes employees, customers, suppliers, and creditors, as well as the broader community […]
Posted inNonfiction, Reading List
Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
Posted inNonfiction, Quotes
A Brutal Dictator, and the Wall Street Hedge Fund That Gave Him $100 Million
Mugabe’s men were setting up command centers for torture and killing in areas that voted for the opposition, the man told McGee, and regional party leaders like him were told to draw up lists of people to target. The ambassador learned that Mugabe’s government had landed critical funding, totaling $100 million, only days after the […]
