Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]
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Posted inNonfiction
Longreads Best of 2013: My Favorite Stories About Taxes (and Twist-Ties)
Atossa Araxia Abrahamian is a writer and an editor. Taxes aren’t boring—they’re just supremely difficult to write about in a compelling way. These three stories stand out because they illustrate the far-reaching consequences of different countries’ tax policies through a few very influential people: 1. “Marty Sullivan figured out how the world’s biggest companies avoided […]
Posted inEditor's Pick
In Iraq, the Bomb-Detecting Device That Didn’t Work, Except to Make Money
How a British businessman named James McCormick made millions selling fake bomb-detectors to the Iraqi government: “When Dale Murray arrived in Denver a few weeks later, he knew he’d seen the Mole before. It was identical in every way to the Quadro Tracker—down to the patterns of stippling on the plastic handle. ‘It looked like […]
Posted inNonfiction, Quotes
The Innovation That Helped 'El Chapo' Create a Multi-Billion-Dollar Drug Trafficking Empire
But Chapo’s greatest contribution to the evolving tradecraft of drug trafficking was one of those innovations that seem so logical in hindsight it’s a wonder nobody thought of it before: a tunnel. In the late 1980s, Chapo hired an architect to design an underground passageway from Mexico to the United States. What appeared to be […]
Posted inUncategorized
“‘We are going to be poised to benefit from the aging of America, the baby boomers,’ Foley said. Deaths in the U.S. are forecast to increase at an average annual rate of 1.1 percent over the next five years. At SCI, earnings per share rose 26 percent in the first half of 2013. ‘This growth,’ […]
Posted inUncategorized
The Anatomy of a Tweet
“For all the possibilities of APIs, there are also limits. Another tweet field, ‘withheld_copyright,’ if set to ‘true,’ lets you know that a tweet is in trouble—that its content has raised flags and hackles over copyright. The text of the tweet, in that case, may be suppressed. The ‘withheld_in_countries’ field can provide a list of […]
Posted inEditor's Pick
Longreads List: Guns in America
From The Daily Beast’s David Sessions, a collection of stories on gun violence and policy in the U.S., featuring The Atlantic, Washington Post, Bloomberg Businessweek and Mother Jones.
Posted inEditor's Pick
Member Exclusive: The Miracle Man
Our latest Member Exclusive (sign up here to join) comes from Andrew Rice, a contributing editor to New York magazine whose work has also appeared in The New York Times Magazine, The New Republic and Bloomberg Businessweek. He’s been featured on Longreads many times in the past, and we’re excited to feature “The Miracle Man,” […]
Posted inEditor's Pick
Byron Reese & Demand Media’s Planet of the Algorithms
Every week, Reese would come up with an idea for something new to peddle. They would draft a business plan, launch a website, and measure consumers’ subsequent interest in a product. Efforts to sell coins and watches failed. At one point, Reese tried manufacturing family portraiture using inexpensive subcontractor artists in places such as Russia. […]
Posted inUncategorized
Don Draper's Revenge
Don Draper’s Revenge “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. On a recent Friday afternoon, Lubars was sitting in his Midtown Manhattan office. He gestured at […]
