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The New Cover of Bloomberg Businessweek Reminds Us: Businesses Can’t Thrive Amid Chaos

The reason the U.S. is a good place to do business is that, for the past two centuries, it’s built a firm foundation on the rule of law. President Trump almost undid that in a weekend. That’s bad for business.

-From a scathing short column by Matt Levine about businesses waking up to a harsh reality under President Trump.

 

Businessweek's Sheelah Kolhatkar: My Top 5 Longreads of 2011

Sheelah Kolhatkar is features editor at Bloomberg Businessweek.

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Some of my favorite non-Businessweek features that were published this year:

“Lost at Sea,” Jon Ronson, The Guardian

This piece combines a genre I love—the gritty crime story—with the utter weirdness of the cruise ship industry. Apparently people disappear from cruise ships all the time, but you usually don’t hear about it because the cruise lines keep it quiet. Ronson goes deep into the bizarre cruise culture as he tries to figure out what happened to Rebecca Coriam, who vanished from the Disney Wonder last March.

“All The Angry People,” George Packer, The New Yorker

This story accomplished what seemed almost impossible, at least from an editor’s perspective: it made a compelling narrative out of the Occupy Wall Street encampment in lower Manhattan. Even though OWS was being covered to death, this story—along with Bloomberg Businessweek’s own fine contribution, Drake Bennett’s profile of David Graeber—found a new angle on it and made it fresh and compelling.

“The Girl from Trails End,” Kathy Dobie, GQ

This devastating story just really stayed with me.

“California and Bust,” Michael Lewis, Vanity Fair

His piece about Iceland (“Wall Street on the Tundra”) is my favorite one he’s done about the global financial crisis, but Michael Lewis’s breakdown of the fiscal disaster that is California was his best in 2011. It really makes you think about the scary place we might be headed as a country, and the scene with Arnold Schwarzenegger is priceless.

“Lady, Where’s My Magazine**?” Ann Friedman

This is a parody, and it isn’t terribly long, so I’m not sure that it qualifies. But it is hilarious, and perfectly illustrates much of what is wrong with the publishing business.

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See more lists from our Top 5 Longreads of 2011 >

Share your own Top 5 Longreads of 2011, all through December. Just tag it #longreads on Twitter, Tumblr or Facebook. 

The Top 5 Longreads of the Week

WASHINGTON, DC, JANUARY 9: Two National Guards are seen through the fence where roses are left and which now now surrounds the US Capitol building three days after it was stormed, invaded and vandalized by Trump rioters in Washington, D.C., January 9, 2021. (Photo by Astrid Riecken For The Washington Post via Getty Images)

This week, we’re sharing stories from Timothy Snyder, Austin Carr, James Murdock, Myriam Lahouari, and Brian Hiatt

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1. The American Abyss

Timothy Snyder | The New York Times Magazine | January 9, 2021 | 18 minutes (4,500 words)

“A historian of fascism and political atrocity on Trump, the mob, and what comes next.”

2. The Cruise Ship Suicides

Austin Carr | Bloomberg Businessweek | December 30, 2020 | 18 minutes (4,587 words)

Cruise crew members experienced a “more extreme version of the household lockdowns that have sent people tumbling into depression.”

3. Orange is the New Peach

James Murdock | The Bitter Southerner | January 5, 2021 | 15 minutes (3,947 words)

“Southern winters have been getting warmer. Ten years ago, Joe Franklin started growing citrus on his farm in Statesboro, Georgia — a place where no one expected oranges to grow. Now, Franklin’s citrus groves teem with life and might actually help, in a very small way, to combat climate change.”

4. The Catch

Myriam Lahouari | BBC | January 7, 2021 | 9 minutes (2,427 words)

“The men call up to Sofiane, telling him that he and his brother have to jump. Guelord shouts that the younger boy needs to go first. Sofiane should throw him down.”

5. The Spirit of Neil Peart

Brian Hiatt | Rolling Stone | January 7, 2021 | 26 minutes (6,674 words)

“Rush’s virtuoso drum hero lived by his own rules, to the very end. For the first time since Peart’s passing, his bandmates and widow discuss his legacy and his final years.”

What Happened to Cruise Ship Workers Once the Passengers Were Gone?

Photo of the Carnival Breeze by Andy Newman/Carnival Cruise Lines via Getty Images

CW: suicide

Last year’s investigations into the COVID-19 outbreaks on cruise ships at the start of the pandemic, including Princess Cruises’ Diamond Princess and Holland America’s MS Zaandam, revealed horrific vacations gone wrong for passengers from around the world. But what happened to the tens of thousands of crew members who remained trapped on ships even after all the guests had disembarked and found their way home?

At Bloomberg Businessweek, Austin Carr tells the devastating stories of cruise line employees found dead — in apparent suicides — aboard Carnival and Royal Caribbean ships, including Jozsef Szaller, a shore excursion manager from Hungary on the Carnival Breeze, and Mariah Jocson, a waitress from the Philippines on Royal Caribbean’s Harmony of the Seas.

Interviews with affected crew members and their families suggest that despite assurances from cruise operators that crew were well cared for, their mental health was at times an afterthought. An October 2019 study on the mental well-being of crew, commissioned by a group affiliated with the International Transport Workers’ Federation, the big maritime trade union, found that even before the pandemic about a fifth of mariners surveyed said they had suicidal thoughts. High levels of depression stem from the jobs’ long contract lengths and stressful demands.

On April 29, an electrical engineer from Poland on Royal Caribbean’s Jewel of the Seas disappeared while the ship was anchored in the Saronic Gulf, south of Athens. Ship security cameras captured him leaping into the water that morning, according to Greek authorities. Two weeks later, on May 10, Evgenia Pankrushyna, a waitress from Ukraine, died after jumping overboard from Carnival’s Regal Princess near Rotterdam. Around this time a Chinese contractor was found dead on Royal Caribbean’s Mariner of the Seas. A crew member aboard the ship says many believed it was another suicide, though the company said he’d died of natural causes. Next was a Filipino cook, Kennex Bundaon, who was found dead in his cabin on Carnival’s AIDAblu. Four days later, another worker from the Philippines died in an apparent suicide on Virgin Voyages’ Scarlet Lady.

The details of the deaths of Szaller and Jocson are still not clear, even to their families, who are “desperate for closure.” In Szaller’s case, Carnival has refused to discuss the specific circumstances of his death with his parents, while the father of Jocson, the Royal Caribbean employee, says that his daughter had never shown signs of depression and kept telling him that she wanted to go home. He just wants to know the truth about her death.

It wasn’t just the claustrophobic environment that was distressing. Workers say cruise companies constantly changed repatriation schedules, offering only vague guidance on when or how they’d return home. Without customers on board, Carnival moved many contractors off duty, meaning they could sort of enjoy the amenities of the ocean liners. But that also meant their salaries were eventually cut off—a scary situation for those supporting families on land. The weeks dragged on with limited entertainment options. Internet access was complimentary on some boats, but it could be painfully slow or strong enough only for social media and texting.

Vilmos says communications with Carnival broke down soon after. As the Szallers tried to organize the retrieval of their son’s body, including figuring out which jurisdiction would have to declare him legally deceased, they began to see the cruise company as having had a role in their son’s death. Its labyrinthine corporate structure—a web of international entities designed to lower Carnival’s tax liability—compounded their grief.

Even now, the Szallers have been unable to have Jozsef declared legally deceased. Vilmos says the coroner’s report should move things forward, but it’s been frustrating enough coordinating with U.K. authorities on behalf of his son, a Hungarian citizen. And that’s not even half the headache. As Vilmos frames it, how do you officially process a death that occurred in international waters, on a ship registered in Panama, that’s owned by a company operating in the U.S.?

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A Bit of Mud is Good for You

Getty Images

In the Western world, humans spend 90% of their time indoors, more since the impact of COVID-19 — but disconnecting ourselves from the outside into sanitized boxes is not as safe as we may think. Caroline Winter explains in Bloomberg Businessweek that while light and air pollution are obvious issues, so is the microbiome of the built environment. The buildings we inhabit are full of microbes; inhale deeply and, “With each breath you bring oxygen deep into the alveoli of your lungs, along with hundreds or thousands of species.” Indoor microbe populations tend to be less healthy for us than those that exist outdoors — and, if you live in a green area, simply opening a window can promote a healthier environment. It may also help to be just a little less clean — ease up on the bleach and we won’t wipe out all the good bacteria with the bad. So don’t be afraid to breathe in a bit of the outside world, or get some mud on you: The microbes from species found on plants and leaves may actually be good for us.

Of course, the most urgent microbe-related question is where to find SARS-CoV-2 and how to kill it. Beyond that, there are also long-term questions. How can we promote indoor microbe populations that don’t make us chronically ill or harbor deadly pathogens? Can we actually cultivate beneficial microbes in our buildings the way a farmer cultivates a field? Experts including Van den Wymelenberg are confident all this is possible. “I really believe our building operators of the future and our designers will be thinking about how to shape the microbiome,” he says.

The term “microbiome” is most often used to refer to the population of microbes that inhabit our body, many of which help produce vitamins, hormones, and other chemicals vital to our immune system, metabolism, mood, and much more. In the typical person, microbial cells are as numerous as those containing human DNA and cumulatively weigh about 2 pounds. In recent decades our personal microbiomes have been altered by factors such as poor dietary habits, a rise in cesarean-section births, overprescription of antibiotics, overuse of disinfectants and other germ fighters, and dwindling contact with beneficial microbes on animals and in nature. According a 2015 study, Americans’ microbiomes are about half as diverse as those of the Yanomami, a remote Amazonian tribe.

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In Absentia

Getty Images

Matthew Bremner | Longreads | July 2020 | 12 minutes (3,429 words)

Clementina doesn’t know who she is. She doesn’t know her nine children, her grandchildren, or the names of her mother and father. She doesn’t know where she lives, where she has lived, or where she is now. People she has never met tell her that they love her. They say they are her daughter or her son. They assure her they used to play cards together — make wine in the bodega across from her house and chorizo on the patio after the local matanzas (pig slaughters). But Clementina doesn’t trust these people; she doesn’t know what they are talking about.

She didn’t trust me either when I first met her seven years ago. I was at my girlfriend’s family home in Villaveta, a dusty hamlet of dilapidated houses in the hinterland of Castilla y León, Spain. We were preparing lunch for the whole family. Clementina sat at the head of the table next to me. She was hunched by her 93 years, and her skin was wrinkled like a date. “Who are you my boy? she asked, squinting through creamy cataracts.

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Longreads Best of 2019: Business Writing

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in business writing.

Whitney Joiner
Articles editorThe Washington Post Magazine

The State With the Highest Suicide Rate Desperately Needs Shrinks (Monte Reel, Bloomberg Businessweek)

This isn’t a traditional business piece — in the sense that it’s not a profile of a kooky founder or a growing industry, or an investigation into corporate wrongdoing, or a capitalist reckoning. It’s a wrenching read about what happens when a job market/industry (in this case, mental health) slowly folds in on itself while demand for that industry’s services and providers grows dramatically. Monte Reel’s profile of the one psychiatrist in eastern Montana (Joan “Mutt” Dickson, whose grit will stick with you) covers so many other pressing American problems: addiction, guns, depression, anxiety, burnout. Reel’s portrait of Dickson’s work — and his mastery of the background forces at play — is a grim-but-captivating look at what the dearth of mental health resources in the rural and mountain West means.

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The Great Fiber-Optic Fraudster of Alaska

Getty Images

Why secure actual signatures from partners on multi-million dollar contracts to install fiber-optic cable at the bottom of the Arctic Ocean when you can just forge them? At Bloomberg Businessweek, Austin Carr reports on scam-artist extraordinaire Elizabeth Pierce, the former CEO of Quintillion Subsea Holdings LLC. Pierce created fictitious contracts to fund an Anchorage telecom startup, fleecing investors for a billion dollars before getting caught.

Arctic fiber has been an entrepreneurial fantasy for decades. Soaring demand for broadband helped drive companies, including Google, Facebook, and Amazon.com, to spend tons on high-speed underwater cables that keep customers watching Netflix and YouTube with minimal delay. But many of those lines run in parallel in the Atlantic and Pacific along well-established ocean routes, leaving the world’s internet vulnerable to earthquakes, sabotage, and other disasters both natural and human-made. A trans-Arctic route would help protect against that while offering a more direct path, potentially making internet speeds much faster.

Pierce scribbled her first forged signatures on contracts with the Matanuska Telephone Association, which services south-central Alaskan towns such as Wasilla, in May and June 2015. Although Matanuska CEO Greg Berberich had been reluctant to strike a deal, Pierce assured her investors in New York in an email that Berberich was “nervous but very committed.” The next day she uploaded a contract, worth hundreds of millions of dollars, with what looked like Berberich’s signature to a personal Google Drive account she shared with Murphy, the CIP managing director. Pierce also said she was close to locking in another gigantic sale with the nonprofit Arctic Slope Telephone Association Cooperative, whose customers include residents of remote Inupiat communities and the city of Utqiagvik. Soon she sent Murphy a contract with a phony version of the Arctic Slope CEO’s signature, too.

Pierce executed similar deceptions at least eight times, and the fraudulent contracts totaled more than $1 billion, according to court filings. Sometimes she completely fabricated deals; other times she negotiated real contracts, then changed key pages with more favorable terms.

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