They have astonishingly well-paid jobs that they don’t like. Some plan to stay only until their options are vested. Then they will move on to their “actual” careers. This population of the possessed waiting to be dispossessed spends an inordinate amount of time comparing the gourmet kitchens of different website headquarters. The top digital companies in the Bay Area are famed for putting on lavish buffets and encouraging employees to invite friends from rival firms to join the feasts. The company cafeteria has arguably become the preeminent battleground in local corporate bragging rights. For many young workers in the internet industry, San Francisco is a salaried vacation between college and their careers, a well-earned break before starting their adult lives. So what do they do with their free time during this purgatory? They eat.
—Theodore Gioia writing in Virginia Quarterly Review about the food culture that has emerged in San Francisco, fueled by tech money, youth, a sense of transiency and free time, and built on the foundation of conscious-eating laid by people like Alice Waters.