In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]
Architect Maya Lin was a senior at Yale when she designed the Vietnam Veterans Memorial. In a 2000 essay for the New York Review of Books—which she began writing around the memorial’s completion in fall 1982 and then put aside for nearly two decades—she reflects on how she came to enter in the competition, and the […]
The city’s origins are clouded in rumour and speculation. Some describe it as a vanity project of Than Shwe, the former military leader of the country. Many believe the “audacious” name given to the city might reflect “illusions of grandeur or … perhaps another sign of [Than Shwe’s] possible dementia”, according to one 2006 US government […]
The long-distance train is one of America’s greatest and least heralded public spaces. Perhaps without intending to, the train encapsulates many qualities of public spaces that planners and designers try so hard to create. It is democratic in that it serves people across many different communities, geographies and interest groups. It is diverse in that it appeals to a broad spectrum of people across ages, ethnicities, races, nationalities and genders, and critically, it facilitates connections between these different people. (While traveling from New Orleans to Los Angeles, I met a gay couple going to Houston, a Latino family headed to Albuquerque, an indie rock-loving pizza-maker from Austin, a minister going to Tucson and an L.A.-bound retired merchant marine who taught me how to play dominoes.) Unlike planes, trains foster a sense of appreciation and curiosity about the landscapes through which they pass, which in turn help passengers develop a deeper connection to place.