Stories about looking for clues about the future.
Racked
Posted inNonfiction, Reading List
I Can See Your Future: Six Stories About Psychics
Stories about looking for clues about the future.
Posted inNonfiction, Quotes
Why Are Bras So Expensive?
Beauty writer (and lover of lingerie) Arabelle Sicardi writes at Racked about the small, independent designers and boutiques struggling to provide quality underthings in the face of climbing costs and customer entitlement.
Posted inNonfiction, Quotes
How Suicide Girls Has Thrived For 14 Years
Don’t call them alternative: Missy Suicide carved out a niche online for “the sexiest, smartest, most dangerous collection of outsider women in the world.”
Posted inNonfiction, Quotes, Uncategorized
Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall
In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]
Posted inNonfiction, Reading List, Top 5
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * *
Posted inNonfiction, Quotes
How an ‘American Girl’ Character Is Born
The company is meticulous when it comes to product development, particularly for the BeForever line. “It takes about three years to launch a new character because you do a lot of research,” explains Opland. The BeForever books tackle a range of difficult issues—Addy Walker is an escaped slave, Samantha speaks out against child labor—and so American […]
Posted inNonfiction, Quotes
Obsessed With Racking Up Credit Card Reward Points
At Racked, Chavie Lieber investigates the dedicated—obsessive?—credit card users who rack up millions of points and thousands of dollars to travel first-class and score the best deals, as well as their busy, blogging mentors.
Posted inNonfiction, Quotes
Identify an Aesthetic, and Then Recreate That Aesthetic
To understand why Urban Outfitters and American Apparel have declined so spectacularly, it’s helpful to remember what it was that made them so successful in the first place. In their heyday, each made a science of identifying exactly what it was that made hipsters so attractive, then recreated that aesthetic in their stores.