Photo: El Freddy

Don’t call them alternative: Missy Suicide carved out a niche online for “the sexiest, smartest, most dangerous collection of outsider women in the world”:

She called the site Suicide Girls: “I hated the word alternative. Nobody lived in these John Hughes compartmentalized sects of people anymore, with the squares and the punks and the goths. I felt like alternative was the worst — like, alt to what?” She adopted the phrase “suicide girls” from Chuck Palahniuk’s book Survivor, where it’s used to describe “girls who chose to commit social suicide by not fitting in.”

Photo sets are the site’s centerpiece and consist of anywhere from 40 to 60 photographs. They must start with the model fully clothed and end with them fully nude; nudity begins in the first third of the set. Sets have to be consistent, with the same location and concept throughout. But what makes them particularly unique is that the models, not the photographers, are the ones quite literally calling the shots.

“I used to say we had a thousand applications a month,” says Missy, “but about six months ago I asked if that was still right and was told it’s actually 25,000 a year. Just the other day, I heard it’s about 30,000 now.”

Julia Rubin reports at Racked.

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