Posted inEditor's Pick

Disaster at 18,200 Feet

The U.S. has seen an increase in National Parks visitors in recent years, as well as an outdoor climbing boom. At Denali National Park, that also means a surge in less experienced climbers: “more summit chasers, fewer wilderness seekers.” In this story for Insider, Kelsey Vlamis recounts the experience of four climbers attempting to summit […]

Posted inNonfiction, Quotes

The $30 Million Clinkle Mystery

Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]

Posted inUncategorized

Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]

Posted inUncategorized

Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]