In 1999, twin brothers in South Africa cheated in the Comrades, an ultra-marathon. They did it by swapping clothes in a portable toilet halfway through the race. Their actions stunned the country, and their names became synonymous with deceit. But why did they do it? It’s hard, sometimes, not to read everything that happens in […]
Business Insider
Posted inEditor's Pick
Billionaires Like Elon Musk Want to Save Civilization By Having Tons of Genetically Superior Kids.
“Inside the movement to take ‘control of human evolution.'”
Posted inEditor's Pick
Disaster at 18,200 Feet
The U.S. has seen an increase in National Parks visitors in recent years, as well as an outdoor climbing boom. At Denali National Park, that also means a surge in less experienced climbers: “more summit chasers, fewer wilderness seekers.” In this story for Insider, Kelsey Vlamis recounts the experience of four climbers attempting to summit […]
Posted inNonfiction, Top 5
The Top 5 Longreads of the Week
This week, we’re sharing stories from Evan Ratliff, Gene Weingarten, Zachary Fagenson, Michael H. Keller and Gabriel J.X. Dance, and Clio Chang.
Posted inNonfiction, Quotes
All Comedy Will Be Canceled: How the BBC Prepares for the Eventual Death of the Queen
The last death of a Monarch was in 1952, and the BBC stopped all comedy for a set period of mourning after the announcement was made. The Daily Mail reports that the BBC plans to do the same again today, cancelling all comedy until after the funeral.
Posted inNonfiction, Top 5
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * *
Posted inNonfiction, Quotes
Before Google: Larry Page’s Early Ideas for Changing the World
Even in Google’s earliest days, Page had always wanted the company to do more than just basic Web search. Since he was a kid, he’d been dreaming up world-changing schemes. As an undergrad at the University of Michigan, he’d proposed that the school replace its bus system with something he called a PRT, or personal […]
Posted inNonfiction, Quotes
The $30 Million Clinkle Mystery
Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]
Posted inNonfiction, Quotes
Can a Company Keep Innovating After the Founder Is Gone?
Marc Andreessen is obsessed with the idea that tech companies need to focus on innovation above all else. He believes that the “output” of technology companies isn’t products — at least not the way the “output” of Ford is cars. The “output” of tech companies, he says, is innovation. Andreessen’s second theory of innovation is […]
Posted inUncategorized
Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]