Posted inNonfiction, Reading List

Taking Care of Business: A Reading List

Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]

Posted inEditor's Pick

Linux for Lettuce

Can lessons from the tech industry help agriculture ensure the continued vitality of our food supply? On open-source seeds and protecting biodiversity: “It’s this collective sharing of material that improves the whole crop over time,” Myers told me. “If you’re not exchanging germplasm, you’re cutting your own throat.” If all of this seems like the […]

Posted inNonfiction, Quotes

Why Microsoft, Google, and Apple Are Working With Science Fiction Writers

Science fiction writer Eileen Gunn recently wrote in Smithsonian magazine about how the science fiction genre informs the way we think about the real world. Here, Gunn writes that big tech companies like Microsoft have hired science fiction writers to do “design fiction”—coming up with new technology ideas through imaginative works: Microsoft, Google, Apple and […]

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