Jill Lepore’s critical look at the language of innovation in tech: Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t […]
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Joe McGinniss: 1942-2014
Nixon had refused the teleprompter from the start. He kept all the figures—crime rising nine times as fast … 300 cities … 200 dead … 7,000 injured … 43 percent of the American people afraid … He kept them all in his head, like the date of the Battle of Hastings. Now he was starting […]
Philip Welsh’s Simple Life
He chose a low-tech, simple life. Now his lack of a digital footprint is hampering the search for his killer. By 1 p.m., Philip would leave the small yellow house in Silver Spring where he lived alone. He walked a half-block, waited for the No. 5 bus, took it to his job as a taxi […]
The True Cost of Our Almond Addiction
The global almond boom is being fueled in part by sleek marketing campaigns that have made almonds the nut of choice for consumers. Subway stations in China are blanketed with billboards proclaiming almonds to be a heart-healthy snack that makes people “perpetually feel good” (almond exports to China have more than doubled in the past […]
How to Remain Happy While the Entire World Is Tracking You
The question that I’m asking myself is, when are we going to stop sharing, and how far are we going to go to allow ourselves to monitor and surveil each other in kind of a coveillance? I believe that there’s no end to how much we can track each other—how far we’re going to self-track, […]
One Question for Microsoft's Next CEO
OM: The challenge for Microsoft comes down to: you’ve got developers, you’ve got cloud, you’ve got the legacy, the enterprise relationships, those things you got right. You’ve got old legacy products which people like to use however there is a little bit of challenge when it comes to the new world. Look at the world […]
The Trouble with IBM
A legendary American tech company faces new challenges, and new competition, in areas where it once dominated: It would have been better to walk away. As the Government Accountability Office reviewed the award, documents showed the CIA’s opinion of IBM was tepid at best. The agency had “grave” concerns about the ability of IBM technology […]
Linux for Lettuce
Can lessons from the tech industry help agriculture ensure the continued vitality of our food supply? On open-source seeds and protecting biodiversity: “It’s this collective sharing of material that improves the whole crop over time,” Myers told me. “If you’re not exchanging germplasm, you’re cutting your own throat.” If all of this seems like the […]
How America’s Leading Science Fiction Authors Are Shaping Your Future
How science fiction writers inform the way we think about the real world: Jordin Kare, an astrophysicist at the Seattle-based tech company LaserMotive, who has done important practical and theoretical work on lasers, space elevators and light-sail propulsion, cheerfully acknowledges the effect science fiction has had on his life and career. “I went into astrophysics […]
Taking Care of Business: A Reading List
Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]
