Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies.

1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014)

31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. What’s the company secret? Never change. Seem counterintuitive? Not if you’ve ever had an In-N-Out burger.

2. “You Can Explain eBay’s $50 Billion Turnaround With Just This One Crazy Story.” (Nicholas Carlson, Business Insider, Feb. 2014)

A group of six twenty-somethings fly to Sydney, Australia on a secret mission for eBay. Carlson brings the eBay executives and employees to life; I felt like I was watching “The Social Network.”

3. “A Sneaky Path Into Target Customers’ Wallets.” (Elizabeth A. Harris, Nicole Perlroth, Nathaniel Popper and Hilary Stout, Washington Post, Jan. 2014)

Merry Christmas, you’ve been hacked! In the midst of the 2013 holiday season, millions of Target customers received an ominous email; Cybercriminals targeted the store’s credit card machines, stole card numbers and PINs and endeavored to sell the information in the creepy corners of the internet.

4. “The J. Crew Invasion.” (Emma Rosenblum, Bloomberg Businessweek, Nov. 2013)

J. Crew executives hope the brand’s casual-chic niche will find a foothold in London.


Photo: Kevin Dooley

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