Jill Lepore’s critical look at the language of innovation in tech: Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t […]
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‘Your Feeling of Autonomy Is a Fantasy’
A remarkable inside look at the hope, desperation, and financial realities for startups and founders working in San Francisco and Silicon Valley: All the while, Martino’s ultimate warning—that they might someday regret actually getting the money they wanted—would still hang over these two young men, inherent to a system designed to turn strivers into subcontractors. […]
Why Autocorrect Doesn’t Correct Obscene Words
Gideon Lewis-Kraus talked to autocorrect inventor Dean Hachamovitch for Wired, and learned why some swear words don’t get autocorrected: On idiom, some of its calls seemed fairly clear-cut: gorilla warfare became guerrilla warfare, for example, even though a wildlife biologist might find that an inconvenient assumption. But some of the calls were quite tricky, and […]
‘Let’s, Like, Demolish Laundry.’
A look at the highly competitive world of laundry startups: In early October, Washio opened up shop in San Francisco. Not surprisingly, the area around Silicon Valley was already awash in laundry disrupters. In addition to Prim, there was Laundry Locker, along with three other locker-technology-enabled businesses: Sudzee, Drop Locker, and Bizzie Box. There was […]
Which Kind of Failure Are You?
Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t disrupt, it will fail, and if it fails it must be […]
How a San Francisco Startup Dies
“In meetings on Sand Hill Road, Latour says, nearly everyone expressed enthusiasm for Everpix’s product. But one by one, they turned him down. After two meetings with one well-known firm, a partner sent Latour an email. ‘You guys seem to be a spectacularly talented team and some informal reference checking confirmed that, but everyone here […]
Longreads Best of 2014: Here Are All of Our No. 1 Story Picks from This Year
All through December, we’ll be featuring Longreads’ Best of 2014. To get you ready, here’s a list of every story that was chosen as No. 1 in our weekly Top 5 email. If you like these, you can sign up to receive our free weekly email every Friday. * * * I Smoked Pot with […]
State of the #Longreads, 2014
Lately there has been some angst about the state of longform journalism on the Internet. So I thought I’d share some quick data on what we’ve seen within the Longreads community:
The Top 5 Longreads of the Week
Photo: Richard Barnes *** Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. *** 1. No Exit: ‘Your Feeling of Autonomy Is a Fantasy’ Gideon Lewis-Kraus | Wired | April 23, 2014 | 42 minutes […]
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * * 1. Mother’s Mind Pam Belluck | The New York Times | June 16, 2014 | 22 minutes (5,482 words) A look at new […]

