It’s becoming increasingly possible to live where you work. Tiki looks at the rise of “co-living” spaces springing up in cities all over the U.S.
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The Top 5 Longreads of the Week
The best stories of the week, as chosen by the editors of Longreads.
Why Big Food Is Feasting on ‘Natural’ Startups
Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]
Doughnuts, Witches and Start-Ups: Five Stories About Secret Subcultures
What makes a secret society? Is it the codes and the handshakes, the physical language?
Why Homejoy Failed
Can home cleaning services be Uber-ified? How a promising startup grew fast and failed hard.
A Sociology of the Smartphone
Smartphones have altered the texture of everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition.
Longreads Turns Seven Years Old: Unfinished Business
I’m quite proud of what this community has accomplished.
Doughnuts, Witches and Start-Ups: Five Stories About Secret Subcultures
What makes a secret society? Is it the codes and the handshakes, the physical language?
Reddit: A Nine-Year Case Study in Absentee Management
In 2006, Condé Nast bought a promising information-sharing and online-discussion startup called Reddit. Then they more or less ignored the site, letting it evolve into one of the least manageable media properties on the Internet.

