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Longreads Best of 2020: Business Writing

All Best of Longreads illustrations by Kjell Reigstad.

Through December, we’re featuring Longreads’ Best of 2020. After revisiting hundreds of business stories picked by the team this year, we’ve narrowed down our favorites. Enjoy these nine reads, including coverage of the wildest startup collapses and in-depth explorations of pandemic insurance, TikTok content houses, 5G, and the state of the fossil fuel industry.

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Unlucky Charms: The Rise and Fall of Billion-Dollar Jewelry Empire Alex and Ani (Aaron Gell, Marker)

Carolyn Rafaelian spent 15 years building a jewelry empire, making her company, famous for its $30 expandable wire bracelets, one of the fastest-growing fashion brands ever. But what led to Alex and Ani’s fall? Aaron Gell’s piece has it all: an odd alliance between a spiritual “earth mother” founder and an Army major-turned-CEO, business decisions influenced by astrology and New Age practices, a $1.1 billion gender discrimination lawsuit against Bank of America, and even a spinoff into a “university”that was meant to share the company’s life lessons with the world.

Buzzwords aside, the curriculum mostly aimed to impart an essential truth behind Alex and Ani’s appeal: Its products were not just glittery trinkets but spiritual armor designed to protect, inspire, and ennoble the bearer as she made her way through the world. Retail employees at the company’s “bangle bars” were known internally as “bar tenders” for their patience and empathy. They’d draw out customers’ personal stories — what AAU president Dennis Rebelo called “story birthing” — prescribing just the right stones and talismans (the Eye of Horus for protection, light, and reason; the dragonfly for grace, change, and power) for each unique journey.

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‘Joe Biden Reeks of Decency’

U.S. Senator Joseph Biden of Delaware addresses Drexel University Alumni. Biden was the youngest U.S. Senator at that time. (Getty Images)

In Kitty Kelly‘s 1974 profile at Washingtonian, you’ll meet a 31-year-old Joe Biden, not long after two critical events in his life: getting elected to the senate and the deaths of his wife Neilia and baby daughter in a 1972 car accident. The profile is a chance to step back in time and learn about Biden’s commitment to family, his approach to politics, his then-views on abortion, healthcare, and legalizing marijuana as well as his clear presidential ambitions.

Joseph Robinette Biden, the 31-year-old Democrat from Delaware, is the youngest man in the Senate, which makes him a celebrity of sorts. But there’s something else that makes him good copy: Shortly after his election in November 1972 his wife Neilia and infant daughter were killed in a car accident. Suddenly this handsome, young man struck down in his moment of glory was prey to scores of hungry reporters clamoring to write soul-searching stories.

Biden was devastated. He wanted to resign. Majority Leader Mike Mansfield persuaded him to stay, promising him several prestigious committee assignments. The Senate passed a resolution allowing him to be sworn in at the hospital bedsides of his sons. That was more than a year ago, and at the time he wasn’t sure he’d be able to stay in the Senate through 1973. He said he would resign if his Senate duties took too much time away from his sons. “They can always get another Senator, but my boys cannot get another father.”

My wife said I was the most socially conservative man she had ever known. I’m a screaming liberal when it comes to senior citizens because I really think they are getting screwed. I’m a liberal on health care because I believe it is a birth right of every human being—not just some damn privilege to be meted out to a few people. But when it comes to issues like abortion, amnesty, and acid, I’m about as liberal as your grandmother. I don’t like the Supreme Court decision on abortion. I think it went too far. I don’t think that a woman has the sole right to say what should happen to her body. I support a limited amnesty, and I don’t think marijuana should be legalized. Now, if you still think I’m a liberal, let me tell you that I support the draft. I’m scared to death of a professional army.

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Motherhood on the Line

Migrant women and children, like Fania and her infant son Bilfani, seek care at the Mother and Child Hospital and refuge at the Path of Life (Senda de Vida) shelter, both in Reynosa, Mexico. Photo by Jacky Muniello.

Alice Driver | Longreads | December 2020 | 12 minutes (3,442 words)

 
FANIA*

* Fania’s last name is withheld for privacy.

The doctor made a uterine incision on the woman’s body to extract the fetal arms, then grasped the baby’s feet and pulled him from the womb upside down, delivering him into the era of coronavirus. Fania, 33, had traveled 1,726 miles from Haiti to Reynosa, Mexico. She had not planned to become pregnant nor imagined giving birth during a pandemic. “In my life, I did not want to have children. I was very careful, and I managed for four years with my husband. The idea was not to have a child who is suffering,” she explained.

When Mexican photographer Jacky Muniello and I met Fania on August 3, 2020, in Reynosa, Mexico, her C-section scar was fully healed. Muniello and I had worked together in Reynosa on several projects, and we were familiar with the risks of working in a city controlled by cartels, one whose militarized streets suggested a city at war with itself. This, however, was our first time working in the city during the pandemic, walking its streets in N95 masks. We found citizens wary, on edge, suspicious, anxious, and struggling to process the coronavirus death news cycle alongside the conspiracy theories spreading like wildfire on social media. Read more…

The Top 5 Longreads of the Week

The Smithfield Foods pork processing plant in South Dakota, one of the countrys largest known Coronavirus clusters, is seen on April 20, 2020 in Sioux Falls, South Dakota. (Photo by Kerem Yucel / AFP) (Photo by KEREM YUCEL/AFP via Getty Images)

This week, we’re sharing stories from Nick Roberts and Rosa Amanda Tuirán, Carroll Bogert and Lynnell Hancock, Kiese Makeba Laymon, Alicia Kennedy, and Kitty Kelley.

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1. ‘It’s a national tragedy’: What a devastating Covid-19 outbreak at a California slaughterhouse reveals about the federal government’s failed pandemic response

Nick Roberts, Rosa Amanda Tuirán | The Counter | November 24, 2020 | 22 minutes (5,691 words)

“In the face of an unprecedented public health crisis, the federal agency responsible for workplace safety has essentially allowed meatpackers to regulate themselves—leading to chaos, confusion, and fear in facilities across the country.”

2. ‘Superpredator’

Carroll Bogert, Lynnell Hancock | The Marshall Project | November 20, 2020 | 10 minutes (2,500 words)

“The media myth that demonized a generation of Black youth.”

3. Now Here We Go Again, We See the Crystal Visions

Kiese Makeba Laymon | Vanity Fair | November 19, 2020 | 6 minutes 1,565 words)

“With the help of Fleetwood Mac, the mailman, and 68 high school students, the author of Heavy finds hope for the future.”

4. Eat Your Vegetables

Alicia Kennedy | The Baffler | November 24, 2020 | 6 minutes (1,530 words)

“On Deborah Madison and the taint of vegetarianism.”

5. Death and the All-American Boy

Kitty Kelley | Washingtonian | June 1, 1974 | 18 minutes (4,728 words)

“Joe Biden was a lot more careful around the press after this 1974 profile.”

Death and the All-American Boy

Longreads Pick
Source: Washingtonian
Published: Jun 1, 1974
Length: 18 minutes (4,728 words)

The Secret Group Trying to Topple North Korea’s Regime

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When writer Suki Kim heard on the news that there had been a break-in at North Korea’s embassy in Madrid, led by a young man named Adrian Hong, she “sat upright.” She had known Adrian for several years. They had crossed paths at a Korean Students Conference in 2003, after which Kim went on to write the book Without You, There Is No Us, about her time as an English teacher in Pyongyang, and Adrian became an activist who spread awareness about human rights abuses in the Hermit Kingdom. Now he was being hunted by two governments. When Kim texted Adrian, he agreed to meet with her at a barbecue restaurant in Times Square. He told her that, yes, he’d led the break-in, but for good cause: He was now a leader of Free Joseon, a secretive international network of activists seeking regime change in Pyongyang:

“Regimes like this don’t collapse slowly. It happens instantly. Every revolution is that way, and this will be the same,” Adrian told me. “I don’t mean a revolution in a figurative sense. I don’t mean the revolution of the mind. Or some kind of fantasy where five hundred thousand people protest in Pyongyang and the regime just packs their bags and leaves and some transitional government comes in place. This is not like any other country, where offering them enough money will mean they will liberalize—any opening or reform will result in their insecurity. The only way to make them change is to force them to change.”

Adrian had no formal protection for his actions, not even from the U.S. government: If he was apprehended in New York for what happened in Madrid, he could be extradited and face up to 28 years in prison. In her New Yorker feature “Follow the Leader,” Kim recounts how Adrian went from working at NGOs to risking his life in the name of freedom alongside likeminded activists. One of them is Chris Ahn, who Kim called on to help with a high-profile defection. Ahn was traveling at the time:

“Holy shit, it’s perfect,” Adrian said, when Chris told him that he was in Manila. “You know what’s happened with Kim Jong Nam, right?” Chris did. The day before Adrian’s call, the eldest son of Kim Jong Il had been assassinated at the Kuala Lumpur airport, by two women who smeared a nerve agent on his face. The killing was assumed to have been ordered by Kim Jong Un, his half brother, in the interest of eliminating a potential rival. Adrian told Chris that he had just received a call from Kim Han Sol, who is believed to be Kim Jong Nam’s eldest son. According to Adrian, they were introduced in Paris, around 2013, by a mutual contact. Han Sol, who was wearing a pair of Gucci shoes, told Adrian that he was aware of his work with North Korea. The two men kept in touch. Adrian told me, “Never met a kid with so much money. Kim Jong Nam had stashed away a lot of cash during his life.” Immediately after his father’s death, Han Sol noticed that the Macau police who typically guarded his house had disappeared. He called the mutual contact to tell Adrian that he, along with his mother and his sister, needed to get out of Macau as soon as possible. It was easy to see why Han Sol would be of interest to various countries and their intelligence services. Considered by some to be the rightful heir of the former Great Leader, Han Sol represented valuable leverage to whoever captured him, dead or alive—Adrian called this a “zero-sum game.”

Adrian, who was in the U.S., asked Chris, “Can you go meet them at the airport in Taiwan tonight, and make sure that no one is following them?” Chris threw some clothes in his backpack and headed to the airport. It was after midnight when he arrived in Taipei. He had Han Sol’s flight number, and he found a small noodle stand by the gate, where Han Sol and his family could sit while he scanned the crowd for threats.

The family arrived early that morning, wearing sanitary masks to cover their faces, which wasn’t unusual in Asia even then. Han Sol was about five feet ten inches tall, wearing a long-sleeved shirt and a coat, and rolling a suitcase. His mother was a pretty middle-aged woman, who reminded Chris of his own mother. Han Sol’s sister, who was wearing jeans, looked to be in her late teens. Adrian had told the family that Chris would be wearing a black T-shirt and a Dodgers cap and would answer to the name Steve. Han Sol spotted Chris and said, “Steve?” Chris nodded and said, “Let’s go.”

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The Making (and Remaking) of Timothée Chalamet

Longreads Pick
Source: GQ
Published: Oct 15, 2020
Length: 33 minutes (8,482 words)

The Top 5 Longreads of the Week

Stewart Rhodes, founder of the citizen militia group known as the Oath Keepers, center, speaks during a rally outside the White House in Washington, Sunday, June 25, 2017. Rhodes was one of many speakers at the "Rally Against Political Violence," that was to condemn the attack on Republican congressmen during their June 14 baseball practice in Virginia and the "depictions of gruesome displays of brutality against sitting U.S. national leaders." (AP Photo/Susan Walsh)

This week, we’re sharing stories from Mike Giglio, Omar Mouallem, Katherine Laidlaw, Dave Daley, and Tim Greiving.

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1. “Civil War Is Here, Right Now”

Mike Giglio | The Atlantic | October 1, 2020 | 27 minutes (6,950 words)

“A Pro-Trump militant group has recruited thousands of police, soldiers, and veterans. An Atlantic investigation reveals who they are and what they might do on Election Day.”

2. January 8, 2020

Omar Mouallem | Edify Magazine | September 28, 2020 | 15 minutes (3,835 words)

“The day that PS752 was shot down will forever be frozen in his memory.”

3. Heartbreaker

Katherine Laidlaw | Toronto Life | September 28, 2020 | 26 minutes (6,601 words)

“To women in search of love, Shaun Rootenberg seemed like a catch. What they didn’t know: he’d spent decades stealing from just about anyone who crossed his path. Lonely women on dating sites were only his latest prey.”

4. I Cry for the Mountains: A Legacy Lost

Dave Daley | The Chico Enterprise-Record | September 27, 2020 | 22 minutes (5,500 words)

A rancher’s account of a wildfire’s devastating impact on his family, his cattle, and the forests they have relied on for generations.

5. The Oral History of ‘Best in Show’

Tim Greiving | The Ringer | September 29, 2020 | 24 minutes (6,200 words)

“Looking back at the dog show–centric successor to the mockumentaries ‘This Is Spinal Tap’ and ‘Waiting for Guffman’ on its 20th anniversary.”

The Top 5 Longreads of the Week

Brett Carlsen/Getty Images

This week, we’re sharing stories from Ta-Nehisi Coates, Katie Engelhart, Katy Vine, Zach Baron, and Colin Dickey.

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1. The Life Breonna Taylor Lived, in the Words of Her Mother

Ta-Nehisi Coates | Vanity Fair | August 24, 2020 | 26 minutes (6,720 words)

“She started walking early—like at nine months, so she was just a little person early. I always say she had an old soul. She liked listening to the blues with my mother. She would sing me the blues. It was hilarious. She used to sing ‘Last Two Dollars.’ That was her song.”

2. What Happened In Room 10?

Katie Engelhart | The California Sunday Magazine | August 23, 2020 | 64 minutes (16,178 words)

“The Life Care Center of Kirkland, Washington, was the first COVID hot spot in the U.S. Forty-six people associated with the nursing home died, exposing how ill-prepared we were for the pandemic — and how we take care of our elderly.”

3. The Wildest Insurance Fraud Scheme Texas Has Ever Seen

Katy Vine | Texas Monthly | August 19, 2020 | 26 minutes (6,633 words)

“Over a decade, Theodore Robert Wright III destroyed cars, yachts, and planes. That was only the half of it.”

4. The Conscience of Silicon Valley

Zach Baron | GQ | August 24, 2020 | 20 minutes (5100 words)

“Tech oracle Jaron Lanier warned us all about the evils of social media. Too few of us listened. Now, in the most chaotic of moments, his fears—and his bighearted solutions—are more urgent than ever.”

5. How the Spirit Mediums of New York Are Dealing with Mass Death

Colin Dickey | The End of the World Review | August 24, 2020 | 8 minutes (2,025 words)

“A few months into the pandemic, I started contacting spiritual mediums….As we go forward attempting to rebuild our country and our communities in the wake of this destruction, that will not just involve burying the dead—it will involve finding the means and the rituals to make sense of this loss.”

“Do You Get Shit for Your Name?”

hand showing Pakistani passport
Image credit: Daniela Duncan / Moment / Getty Images and iStock / Getty Images Plus

Osama Shehzad | Longreads | August 2020 | 3,543 words (14 minutes)

“Passport please,” asks the security officer, an Indian-British woman, at London’s Heathrow airport.

I hand her my green Pakistani passport, and she thumbs through it to get to the page with my visa. I am travelling to America where I’ve lived since 2009 on either student or work visas.

As she examines my passport, she frowns and then lifts her head to look at me.

“Osama?”

I reply with a nod and a small wry smile, as I always do when people ask to confirm my name.

She leans over and asks in a hushed voice, “Do you get shit for your name in America?”

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I was born and raised in Karachi, Pakistan, where Osama was — and still remains — a popular name.

My grandfather, a poet, named me Osama because he wanted a name without a harsh stop at its end, a name that would flow smoothly off the tongue to my last name, Shehzad.

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My elementary school Koran teacher, Qari Sahab, tells me Osama is an ancient Arabic name that translates to “lion.” It is popular throughout the Muslim world because Prophet Muhammad chose that name for his adopted grandson.

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“What is your name beta?” asks the uncle, an old friend of my father who is over at our place with his wife for tea. The uncle emigrated to the U.S. in the ‘80s and has rarely visited Karachi since. This is my first time meeting him.

“Osama,” I reply.

“Oye, you are hiding here in Karachi and Bush is looking for you everywhere,” replies the uncle and everyone in the drawing room gives out a courteous chuckle for his attempt to lighten the mood.

“Good luck getting a visa to America,” his wife adds.

“You should change your name,” the uncle instructs me.

“Chai piyo aur niklo,” I feel like telling him, but instead reply with a polite “Okay.”
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