Jeff Gold has lived many lives. He was the first employee at Los Angeles’ Rhino Records back in 1976. He served as VP/Marketing and Creative Services at A&M Records, and as Executive Vice President/General Manager of Warner Bros, where he worked with everyone from Iggy Pop to Herb Alpert. He’s currently one of the most active, respected music archivists and record dealers in the world, a status he cements through frequent donations of historically important memorabilia to the Rock and Roll Hall of Fame. He helped drummer Ringo Starr catalogue the first copy of The Beatles’ White Album, numbered #0000001, which sold for $790,000. While searching through the collection of Rolling Stone magazine cofounder Ralph Gleason, he found a previously unknown, live recording of Bob Dylan playing Brandeis University in 1963. And he also identified 149 acetates full of unreleased songs that Dylan made during the Nashville Skyline, Self Portrait, and New Morning sessions — they’d sat in a Manhattan apartment for decades. Those are monumental musical discoveries!

At his core, Gold is a dedicated listener who’s collected records since his parents’ collection first enchanted him at the age seven or eight. He just loves music, and he’s turned that love into a multifaceted career. If you’re an Iggy and the Stooges fan, you have him to thank for a few things.

Various Stooges message boards have breathlessly wondered how an unknown Stooges outtake named “Asthma Attack” ended up on the 2010 deluxe reissue of their debut album, The Stooges. And there’s been whispers about who found John Cale’s original, rejected mixes of that album. We now know — Gold found them, waiting in Danny Fields’ unpaid storage locker. Gold’s diligence saved those recordings, along with the earliest known live Stooges recording: live at Ungano’s in 1970, from certain death.

Somehow, no one had formally asked Gold about how these recordings were discovered, so I did. I’m just an excited fan, too, and since a documentary impulse drives a lot of my writing, I wanted to save the story of Gold saving music, and share it with you, fellow Stooges fans.

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Aaron Gilbreath: How did you get to look through Danny Fields’ storage unit?

Jeff Gold: Danny and I have a very close mutual friend. That guy knows that I am always looking for memorabilia to buy, and he hooked me up with Danny who had a lot of stuff he wanted to sell to raise some money. So I flew from Los Angeles to New York [around 2002]. Danny was one of those guys who saved everything, so he had file cabinets full of stuff. You’d look up ‘1971,’ and there would be everything from postcards from Lou Reed to a Christmas card from his printer thanking him for his business, or dry cleaning receipts, you name it, and it was indiscriminately saved. I just sat on his floor for days and went through it, file by file, item by item, and pulled out anything that I was interested in buying. I found lots of amazing stuff that Danny was very happy to convert to cash. I probably spent two and a half days at his place the first time, then came back a few months later for round two. While I was looking I said to him, ‘Hey, do you have a storage locker?’ And he goes, ‘Yeah, I haven’t really paid the bills in a while, they’re bugging me.’ I said, ‘Danny, you have to pay the bills. If you don’t pay the bill, they open up the lock and sell the stuff at auction or, if it looks uninteresting, throw it away.’ He sounded very uninterested. I said, ‘How about I pay the bill and go look and see if there’s anything I can buy from you?’ He said sure. So he called the place up, which was maybe five blocks from his house, and told them that I was gonna come pay the bill, which was three or so months in arrears, and that I had permission to look in the locker. It was a funky storage locker. With no lights and no windows, this place was a dark jumble of boxes. I kind of looked around for a couple of hours and pulled stuff out.

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