“The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.”
Search results
Becoming Human Again: A Reading List for the Extremely Offline
Think it’s time to get off social media? Then this is the reading list for you.
The Top 5 Longreads of the Week
Showcasing stories from Oliver Whang, Shannon Mattern, Niko McCarty and Xander Balwit, Josh Dzieza, and Sam Parker.
A Trip to Dyson’s Dirt-Filled, Germ-Obsessed World
“Thanks to Dyson, I now spend way too much time thinking about microscopic crap that cloaks my body as I sleep.”
A Year in Reading and Our Top 5
“Some of my favorite stories this year have made me more open to new outlooks and solutions for restoring and supporting the earth. They challenge me to pay more attention to the natural world, and to remember that we’re all connected, even to the tiniest and simplest forms of life.” “One observation on its own […]
The Hibernator’s Guide to the Galaxy
“Scientists are on the verge of figuring out how to put humans in a state of suspended animation. It could be the key to colonizing Mars.”
(Alleged) Kings of the Con and the Week’s Top 5
“[T]he most compelling tales of grift aren’t the ones that depend on technology: the bottomless library of fraud-ready photos; the platforms that let anyone claim to be an epidemiologist or electoral fraud whistleblower; the software that can plop your face onto another person’s. No, the tales that captivate us most almost always reveal a person’s longing.” […]
Cooking for One, Dangerous Jobs, and our Weekly Top 5
“When I cooked Indian food, the smallest number I cooked for was four. But the book suggested that I could cook for myself. Meals for one. It advocated gentle ease as a way of making myself a meal.” Is that the weekend knocking at the door? C’mon in! This week we’ve got a thoughtful new […]


