I’ve always marvelled at the ingenuity of Dyson vacuums after reading Against the Odds: An Autobiography by James Dyson many years back. To call Dyson obsessed with improvement when it comes to his products is a hopeless understatement. For The Verge, Alexis Ong tours Dyson’s Singapore headquarters to learn about what clean means according to the company in a post-pandemic world. At nearly $1k for a vacuum cleaner, I can only hope Dyson becomes as obsessed with improving the cost of his products to make them more affordable for more people.

Dyson shows us the Submarine, an admittedly impressive wet roller head attachment — only available on the company’s new vacuum models — that effortlessly sucks up a blotch of ketchup on a swatch of rug liner. And finally, there’s a new crop of Gen5detect stick vacuums, which supposedly mark the first time Dyson can make a virus filtration claim on its products thanks to a “whole-machine HEPA” filtration system that captures germs and dirt and prevents them from escaping back into the home. Pricing and availability is TBD on most of these new products, but the new Gen5detect models will start at $949. The company’s demo of the new vacuums becomes a source of deep personal horror for me: we’re shown how it sucks up a grainy pile of dust (an analog for dust mite feces) through six layers of fabric. It’s all a logical continuation of Dyson’s pursuit of engineering perfection in the commodity-driven world of home care.