Search Results for: The Believer

An Alternative-Medicine Believer’s Journey Back to Science

Longreads Pick

How the parents of two autistic sons found—and lost—faith in the alternative medicine movement.

Source: Wired
Published: Apr 29, 2015
Length: 14 minutes (3,660 words)

Editor’s Roundtable: Climate of the Future, Music of the Past

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On our September 6, 2019 roundtable episode of the Longreads Podcast, Head of Audience Catherine Cusick, Head of Fact-Checking Matt Giles, and Contributing Editor Danielle Jackson share what they’ve been reading and nominate stories for the Weekly Top 5 Longreads.  

This week, the editors discuss stories in Miami New Times, The New Yorker, Longreads, 5280 Magazine, and The Believer.


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1:12 The Nightmare in the Bahamas Is Far From Over (Zachary Fagenson, October 1, 2019, Miami New Times)

3:38 Hurricane Dorian Was a Climate Injustice (Bernard Ferguson, September 12, 2019, The New Yorker)

10:43 Climate Messaging: A Case for Negativity (Rebecca McCarthy, September 2019, Longreads)

12:41 The Balloon Boy Hoax—Solved! (Robert Sanchez, October 2019, 5280 Magazine)

19:12 The Music of “Hustlers” and the Soaring, Stupid National Mood Circa 2008 (Jia Tolentino, September 27, 2019, The New Yorker)

22:33 Place: The Loop, Houston (Bryan Washington, October 1, 2019, The Believer)

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Produced by Longreads and Charts & Leisure.

The ’90s Soda that Nobody Cared About Until It Was Dead

In The Believer in February, 2014, Michael Schulman wrote about one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore. As ’90s fashion and music cycle back through popular culture, this epic story of food, failure and the secret heart of youth culture highlights the arrogance of business people who think they know what you want and how to manipulate you into buying it.

When OK Soda was introduced, of course, Coke executives were certain they had it right. Drawing on a study from MIT, the company had pinpointed what Generation X was all about. “Economic prosperity is less available than it was for their parents,” Lanahan theorized. “Even traditional rites of passage, such as sex, are fraught with life-or-death consequences.” Tom Pirko, a Coke marketing consultant, told NPR, “People who are nineteen years old are very accustomed to having been manipulated and knowing that they’re manipulated.” He described the soda’s potential audience as “already truly wasted. I mean, their lethargy probably can’t be penetrated by any commercial message.”

How to sell soft drinks to such people? The answer was to embrace the angst. Coke turned to Wieden + Kennedy, the ultra-hip Portland, Oregon, ad firm that had devised Nike’s “Just Do It” campaign. The agency’s pitch has become the stuff of soda lore: research had shown that Coca-Cola was the second most recognized term in the world. The first was OK, which, the firm pointed out, was also the two middle letters of Coke. So why not combine the two? The drink was christened OK Soda, and its semi-reassuring motto was “Things are going to be OK.”

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The Top 5 Longreads of the Week

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.

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Ben Lerner on Real-Life Experiences in Fiction

BLVR: When you’re having the experiences that end up in your fiction or your poetry are you aware they might end up as literature? Like are you thinking “this is going in a book,” or do you try to oppose that tendency, saying “no, I’m going to experience this as if ‘writing’ didn’t exist to me” and then, as needed, recall the experience only in retrospect, as you’re writing?

BL: I’ve always wondered about that. Henry James claimed that if you want to be a novelist you should be somebody on whom nothing is lost. The problem is that if you’re self-conscious about being a person on whom nothing is lost, isn’t something lost—some kind of presence? You’re distracted by trying to be totally, perfectly impressionable. I guess when I’m frightened or in pain or maybe very bored I’ve tried to hold myself together by imposing a narrative order on the experience as it happens. I don’t think “I’m going to publish this as fiction” but I think “I’m going to tell this story to a friend” and then I start telling the story in my mind as the experience transpires as a way of pretending it’s already happened. Does everybody do this? I’ve always assumed this is a common human defense mechanism. Regardless, this is the opposite of James’ dictum, right? Because I’m trying to be somebody on whom the experience is lost by supplanting it with its telling. I definitely do that in medical contexts, even in trivial ones.

-Ben Lerner, author of 10:04, in an interview with The Believer.

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Curator Spotlight: Robert Sanchez on Highlighting Notable Storytelling from City Magazines Across the U.S.

By Cheri Lucas Rowlands

Related reading: Elaine Godfrey on the death of a local newspaper in Iowa and Nickolas Butler on the power of community journalism in Wisconsin.

Last week, the Black Mountain Institute announced that The Believer, the literary and culture magazine founded in 2003, will publish its final issue in spring 2022. It’s yet another blow to the world of print media, and reminded me of the other dismal headlines I’ve read this month lamenting the decline of small-town newspapers — and the ultimate cost to the communities they serve.

In a time when publications and newsrooms continue to struggle, Robert Sanchez’s tightly curated City Reads account is a beacon on Twitter. City Reads tweets the best writing from city magazines across the U.S., shining a light on local and regional stories that I might otherwise miss. Sanchez is a senior staff writer for 5280, Denver’s award-winning magazine, and has written many longreads we’ve read and enjoyed over the years. I chatted with him via email last week about the process of curation, the importance of amplifying city journalism, and his recent 5280 story on sifting through and reading the 8,500+ letters and postcards mailed to Colorado Governor Jared Polis, demanding justice in the Elijah McClain case. Read more…

The Top 5 Longreads of the Week

The Spokane, Washington skyline. (Getty Images)

Here are five stories that moved us this week, and the reasons why.

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1. They Went to Bible College to Deepen Their Faith. Then They Were Assaulted—and Blamed for It.

Becca Andrews | Mother Jones | September 30, 2021 | 8,500 words

“But you drank the alcohol, right?” he asked. “What did you do to deserve to be hit?” That’s what Dean Timothy Arens of Moody Bible Institute asked student Anna Heyward when she described abuse, including rape, perpetrated by her boyfriend, who was also a student. That’s just the tip of the iceberg: Becca Andrews’ investigation into the impact of “purity culture” on MBI’s response to reports of sexual abuse and harassment on campus is deep and far-reaching. It’s enough to make your blood boil. Andrews exposes a robust culture of blaming victims and side-stepping accountability, all in the name of God. She describes the weakening of Title IX protections at religious institutions under Trump’s education secretary, Betsy DeVos, which makes future Anna Heywards more vulnerable to judgment, humiliation, or worse at MBI, Liberty University, and other evangelical colleges. “All the women I spoke to who were survivors of sexual violence at Moody say they experienced … difficulty in finding the language to express what had happened, because it was impossible to see beyond the constraints imposed by Moody’s specific interpretation of Christianity,” Andrews writes. “It can be hard to recognize harassment when it is at the hands of a brother or a sister in Christ.” —SD

2. Reporter’s Diary: Finding Forgiveness in Burundi’s Mass Graves

Désiré Nimubona | The New Humanitarian | September 14, 2021 | 3,921

I live in Canada, and Thursday September 30th marked our first National Day for Truth and Reconciliation, a new statutory holiday introduced to reflect on Canada’s history of abuse against Indigenous people — made particularly poignant by the recent discoveries of mass grave sites at former residential schools. Sadly, Canada’s troubled history is far from unique and this piece is about a small and often overlooked African country called Burundi — a place only just starting to peer down dark roads with its own Truth and Reconciliation Commission. Désiré Nimubona, a new writer to Longreads, spent 2020 following this Commission as they explored atrocities which started in the 19th century, when Burundi was first colonized by a European power, to 2008. It’s not comfortable reading. Nimubona literally watches mass graves being uncovered, with search teams holding up “belts, shoes, clothes, and other items pulled from the ground in the hope that residents would recognize who they belonged to.” In 1972, somewhere between 100,000 and 300,000 Hutus were killed in Burundi. Nimubona was born six years after this bloodshed, but his life was shaped by it, displayed in the matter-of-fact way he tells us that in 1996, Tutsi soldiers made him and some friends lie in front of an armored truck: his friends were crushed to death. Still, amazingly, Nimubona does not seek pity in this essay, nor retribution. Rather, he finds hope in seeing Hutus and Tutsis uniting to inform the Commission. Where possible truth and reconciliation is, after all, about healing. —CW

3. I Had a Chance to Travel Anywhere. Why Did I Pick Spokane?

Jon Mooallem | The New York Times Magazine | September 21, 2021 | 5,138 words

I’ve never been to (or have any interest in visiting) Spokane, Washington. I’m not into minor-league baseball, either. So I read Seattle writer Jon Mooallem’s essay with no expectations, yet was surprised to come out the other side with a slight ache in my heart. On his first real trip after 17 months inside a pandemic bubble with his wife and two young daughters, Mooallem visits and experiences Spokane — a place he’d been genuinely curious about for years — at a baseball game of the city’s minor-league team, the Spokane Indians. With the Delta variant causing a surge in cases in the city, the idea of sitting in an open-air stadium seemed like “a manageable, belated step into the mid-pandemic lifestyle that people were calling post-pandemic life.” Mooallem’s piece explores the unique history of the team, and its special partnership with the Spokane Tribe of Indians (“we are not their mascot,” says the Spokane Tribal Business Council’s chairwoman). But, even more, it’s an unexpectedly lovely meditation on reentering the world: an anxious parent navigating life with an unvaccinated child; dealing with everyday stressors like wildfire smoke, COVID spikes, and survivor’s guilt; and pushing through pandemic lockdown inertia — which I’m personally trying to overcome. —CLR

4. Crash

Jesse Lee Kercheval | New England Review | June 21, 2021 | 1,925 words

This essay from Jesse Lee Kercheval at New England Review is a piece of writing that does not allow you to look away. Imagine you’re a child, eating deliciously salty, forbidden French fries after a swim at the beach on an idyllic summer day. Suddenly, you’re witnessing a horrific split-second car accident when someone fails to stop at a stop sign. Decades later, as Kercheval recounts this experience, she is unable to recall the most horrifying visual details from the scene, yet she cannot escape the sound. “I remember this. I can close my eyes and feel that metal on metal in my body,” Kercheval writes. The words she chose are simple, but their power teleported me to a car accident I was in in my late teens. The crunch of metal on metal is something I’ll never forget. This piece reminds me that writing has the power to connect us all across time and culture when it comes to what the body remembers from extraordinary experiences. —KS

5. An Interview With Chuck Palahniuk

Kathryn Borel | The Believer | September 27, 2021 | 5,659 words

I may not be a Chuck Palahniuk superfan, but I am 100% a smart-conversation-with-smart-people superfan, so this Believer Q&A had me from moment one. The last few years have been tough on the Choke novelist (and newly minted Substack writer), as they have been on so many of us; in addition to the usual psychic burdens, he went bankrupt after losing millions to an embezzling accountant. But prompted by knowing, empathic questions from Borel, he delves into his own regrets and coping mechanisms — both pre- and post-sobriety — and adds to our ever-accreting sense of a writer who’s as protective as he is prolific. “You know, I will stand on my head and whistle Dixie and do all these crazy things,” he says at once point, “because to me, being a genuine writer means that you’re able to shed all human dignity in a moment. People depend on you to express something that they can’t express. But I don’t want to betray people I love.” The first rule of a great interview is you share that great interview. —PR

Death of Writing, Writing of Death: A Reading List on Artificial Intelligence and Language

The other day, I saw a tweet of an obituary, seemingly written by a bot. The obituary’s odd but delightful phrases like “Brenda was an avid collector of dust,” “Brenda was a bird,” “she owed us so many poems,” and “send Brenda more life” were hilarious to some people — send me more life too, please! — while others couldn’t help but wonder: Is this really a bot?

You didn’t have to fall too far down a rabbit hole to learn that the obituary, in fact, was not written by a bot, but a human — writer and comedian Keaton Patti — as part of his book, I Forced a Bot to Write This Book. Some commenters, perhaps proud of their human-sniffing capabilities or just well-versed in real machine-written prose, were quick to point out that there was no way a bot could write this.

This had 20x the feel of a human trying to write a funny thing than a bot

Pretty sure a person wrote this without any technology more complicated than Microsoft word

not a bot! the punchlines are too consistent

For everyone afraid that AI is taking over, the bot said Brenda was a bird…

Try a language generator at Talk to Transformer, an AI demo site.

Even though the obituary was human-generated, it still reminded me of two editors’ picks we recently featured on Longreads — Jason Fagone’s feature “The Jessica Simulation” and Vauhini Vara’s essay “Ghosts” — in which AI-powered prose is a significant (and spooky) part of these stories. Both pieces prominently feature GPT-3, a powerful language generator from research laboratory OpenAI that uses machine learning to create human-like text. In simple terms, you can feed GPT-3 a prompt, and in return, it predicts and attempts to complete what comes next. Its predecessor, GPT-2, was “eerily good” at best, specializing in mediocre poetry; GPT-3, which is 100 times larger and built with 175 billion machine learning parameters, comes closer to crossing the Uncanny Valley than anything, and raises unsettling questions about the role AI will play — or is already playing — in our lives. Read more…

The Top 5 Longreads of the Week

The North Tower reflecting pool of the National September 11 Memorial at night in New York City.

This week, we’re sharing stories from Jennifer Senior, Aaron Hutchins, Molly Ball, Diana Hubbell, and Vauhini Vara.

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1. What Bobby McIlvaine Left Behind

Jennifer Senior | The Atlantic | August 9, 2021 | 13,254 words

“Grief, conspiracy theories, and one family’s search for meaning in the two decades since 9/11.”

2. Forgiving Jaskirat Sidhu

Aaron Hutchins | Maclean’s | August 4, 2021 | 5,045

“Who deserves absolution, and when, is one of humanity’s most vexing questions—one families devastated by the Humboldt Broncos tragedy can’t seem to avoid.”

3. What Mike Fanone Can’t Forget

Molly Ball | Time Magazine | August 5, 2021 | 5,745 words

“There is a thin blue line between order and chaos, and at that moment, Mike Fanone was it.”

4. There Has Been Blood

Diana Hubbell | Eater | August 3, 2021 | 6,471 words

“For more than five decades, the Thai palm oil industry has been marred by rampant exploitation, violence, and corporate greed. Thailand is the world’s No. 3 producer of palm oil.”

5. Ghosts

Vauhini Vara | The Believer | August 9, 2021 | 5,992 words

“I didn’t know how to write about my sister’s death—so I had AI do it for me.”

The Top 5 Longreads of the Week

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This week, we’re sharing stories from Eli Murray, Rebecca Woolington, and Corey G. Johnson, Ava Kofman, Olly Nze, Dina Gachman, and Larissa Pham.

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1. Poisoned

Eli Murray, Rebecca Woolington, Corey G. Johnson | Tampa Bay Times | March 24, 2021 | 6,560 words

“Hundreds of workers at a Tampa lead smelter have been exposed to dangerous levels of the neurotoxin. The consequences have been profound.”

2. The Broken Front Line

Ava Kofman | ProPublica | April 7, 2021 | 5,890 words

“The wave of coronavirus cases that swept across the country late last year put even the most battle-hardened EMTs under unprecedented psychological strain.”

3. Haphephobia

Olly Nze | The Audacity | March 24, 2021 | 2,427 words

“The day I told her I was gay, the hugs changed. They became longer and tighter, like she was trying to hug the sin out of me.”

4. Feel Right at Home

Dina Gachman | Texas Highways | April 7, 2021 | 3,029 words

“Now I live near Brushy Creek instead of the Seine or the Pacific, and I’m not the first to make that sharp midlife turn from the city to the suburbs. ”

5. Crush

Larissa Pham | The Believer | April 1, 2021 | 4,100 words

“Can we fall in love completely without completely losing ourselves?”