Posted inEditor's Pick

The Perceptionist

“Everything at Apple is as much about perception as about reality,” the company’s former C.E.O. John Sculley said to me a few days after his old partner and rival, Steve Jobs, unveiled the alliance he had engineered with Microsoft. Since Sculley was deposed, in 1993, after running Apple for ten years, he has rarely spoken […]

Posted inEditor's Pick

The Omnivore

Jeff Bezos is channeling Steve Jobs. It’s mid-September and the wiry billionaire founder of Amazon.com is at his brand new corporate headquarters in Seattle, in a building named “Day One South” after his conviction that 17-year-old Amazon is still in its infancy. Almost giddy with excitement, Bezos retrieves one by one the new crop of […]

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