Posted inMember Pick, Nonfiction

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

Posted inEditor's Pick

The End of Illth: In Search of an Economy That Won’t Kill Us

The writer looks at a network of worker-owned businesses in Cleveland called Evergreen Cooperatives, which has created environmentally sustainable jobs in low-income neighborhoods and a work environment that gives workers real input into company decisions and a share of the profits: “While about 11,000 U.S. companies offer some form of employee stock ownership, far fewer […]

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