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Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
Longreads Best of 2014: Here Are All of Our No. 1 Story Picks from This Year
All through December, we’ll be featuring Longreads’ Best of 2014. To get you ready, here’s a list of every story that was chosen as No. 1 in our weekly Top 5 email. If you like these, you can sign up to receive our free weekly email every Friday. * * * I Smoked Pot with […]
#Nightshift: Excerpts from an Instagram Essay
Jeff Sharlet | Longreads | September 2014 | 12 minutes (2,802 words) 1. Snapshots Dunkin Donuts, West Lebanon, New Hampshire The night shift, for me, is a luxury, the freedom to indulge my insomnia by writing at a Dunkin Donuts, one of the only places up here open at midnight. But lately my insomnia doesn’t […]
Fairyland: Memories of a Singular San Francisco Girlhood
Alysia Abbott recalls being raised by her poet father—a single, openly gay man—in the San Francisco of the nineteen-seventies and eighties.
#Nightshift: Excerpts from an Instagram Essay
Jeff Sharlet | Longreads | September 2014 | 12 minutes (2,802 words) 1. Snapshots Dunkin Donuts, West Lebanon, New Hampshire The night shift, for me, is a luxury, the freedom to indulge my insomnia by writing at a Dunkin Donuts, one of the only places up here open at midnight. But lately my insomnia doesn’t […]
Your Inner Drone: The Politics of the Automated Future
“As we grow more reliant on applications and algorithms, we become less capable of acting without their aid.”
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
The End of Illth: In Search of an Economy That Won’t Kill Us
The writer looks at a network of worker-owned businesses in Cleveland called Evergreen Cooperatives, which has created environmentally sustainable jobs in low-income neighborhoods and a work environment that gives workers real input into company decisions and a share of the profits: “While about 11,000 U.S. companies offer some form of employee stock ownership, far fewer […]

