I was on sabbatical when Jason got his hands on the iPhone prototype. An hour after the story went live, the phone rang and the number was from Apple HQ. I figured it was someone from the PR team. It was not. “Hi, this is Steve. I really want my phone back.” He wasn’t demanding. He was asking. And he was charming and he was funny. I was half-naked, just getting back from surfing, but I managed to keep my shit together. “I appreciate you had your fun with our phone and I’m not mad at you, I’m mad at the sales guy who lost it. But we need the phone back because we can’t let it fall into the wrong hands.”
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