Search Results for: Mother Jones

Harper Reed went from running a T-shirt community to running digital operations for Obama’s reelection campaign. Inside the team’s top-secret efforts to refine voter targeting to a granular (or: “creepy”) level:

By the 2000 election, political data firms like Aristotle had begun purchasing consumer data in bulk from companies like Acxiom. Now campaigns didn’t just know you were a pro-choice teacher who once gave $40 to save the endangered Rocky Mountain swamp gnat; they also could have a data firm sort you by what type of magazines you subscribed to and where you bought your T-shirts. The fifth source, the increasingly powerful email lists, track which blasts you respond to, the links you click on, and whether you unsubscribe.

In the past, this information has been compartmentalized within various segments of the campaign. It existed in separate databases, powered by different kinds of software that could not communicate with each other. The goal of Project Narwhal was to link all of this data together. Once Reed and his team had integrated the databases, analysts could identify trends and craft sharper messages calibrated to appeal to individual voters. For example, if the campaign knows that a particular voter in northeastern Ohio is a pro-life Catholic union member, it will leave him off email blasts relating to reproductive rights and personalize its pitch by highlighting Obama’s role in the auto bailout—or Romney’s outsourcing past.

“Inside the Obama Campaign’s Hard Drive.” — Timothy Murphy, Mother Jones

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Top 5 Longreads of the Week: The Stranger, Esquire, Grantland, The New York Times Magazine, Mother Jones, fiction from The New Yorker, plus a guest pick from Jane Friedman.

The story of an immigrant student, Maria, and how one “failing” San Francisco high school is helping her get ahead: 

Maria’s middle-school experience all but ensured she’d join the 52 percent of foreign-born Latinos who drop out of high school. She graduated from eighth grade without learning to speak English. She had a hard time writing in Spanish and didn’t know how to multiply.

And then everything changed. At Mission High, the struggling school she’d chosen against the advice of her friends and relatives, Maria earned high grades in math and some days caught herself speaking English even with her Spanish-speaking teachers. By 11th grade, she wrote long papers on complex topics like desegregation and the war in Iraq. She became addicted to winning debates in class, despite her shyness and heavy accent. In her junior year, she became the go-to translator and advocate for her mother, her aunts, and for other Latino kids at school. In March, Maria and her teachers were celebrating acceptance letters to five colleges and two prestigious scholarships, including one from Dave Eggers’ writing center, 826 Valencia.

But on the big state tests—the days-long multiple-choice exams that students in California take once a year—Maria scored poorly. And these standardized tests, she understood, were how her school was graded. According to the scores, Mission High is among the lowest-performing 5 percent of schools in the country, and it has consistently failed to meet the ever-rising benchmarks set by the federal No Child Left Behind Act.

“Everything You’ve Heard About Failing Schools Is Wrong.” — Kristina Rizga, Mother Jones

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Top 5 Longreads of the Week: Slate.com, GQ, Tampa Bay Times, The New Republic, Mother Jones, fiction from The Paris Review, plus a guest pick from Sarah Pynoo.

The blue-collar temp industry is booming, which doesn’t bode well for people searching for long-term, full-time jobs. A look at Labor Ready, which wants to be “the McDonalds of the temp industry”:

In the two weeks that I spend working out of Oakland’s Labor Ready branch, my ‘honest pay’ tops out at $8.75 an hour. I’ll clean a yard for a trucking firm, scrape industrial glue from cement floors for a construction company, and screw on the caps of bottles at an massage oil company whose “Making Love” line is a bestseller. I’ll also move heavy tools for a multinational corporation that repairs boilers on ships and be asked to serve food at Oakland A’s games for Aramark, a $13 billion powerhouse. I wasn’t able to take that one, but if I had, I would have been earning $8 an hour next to unionized workers making $14.30.

Labor Ready’s Oakland workforce is nearly entirely black, excepting the branch manager, who is white. Most of the workers I talk to are searching for stability but finding it elusive. They include homeowners in foreclosure, apartment-dwellers who are being evicted, and residents of motels negotiating for a few more days. And many express hope they can parlay a temp gig into something permanent. ‘I’ve been with Labor Ready for over a year now and still haven’t had any luck,’ says Stanley, who resembles a young Eddie Murphy. We’re standing in a dusty lot in Hayward, 15 miles south of Oakland, surrounded by 300 cars that have seen better days. ‘Most jobs are like this one, not looking to hire anyone full time.’

“Everyone Only Wants Temps.” — Gabriel Thompson, Mother Jones

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Top 5 #Longreads of the Week: New York Magazine, Ploughshares, The Atlantic, The New York Times Magazine, Mother Jones, #fiction from The New York Review of Books, plus a guest pick from Eva Holland.

Chronicling a four-decade fight over campaign finance, and how American politics is fueled by secret spending.

For decades, the campaign finance wars have pitted two ideological foes against each other: one side clamoring to dam the flow while the other seeks to open the floodgates. The self-styled good-government types believe that unregulated political money inherently corrupts. A healthy democracy, they say, needs robust regulation—clear disclosure, tough limits on campaign spending and donations, and publicly financed presidential and congressional elections. The dean of this movement is 73-year-old Fred Wertheimer, the former president of the advocacy outfit Common Cause, who now runs the reform group Democracy 21.

On the other side are conservatives and libertarians who consider laws regulating political money an assault on free markets and free speech. They want to deregulate campaign finance—knock down spending and giving limits and roll back disclosure laws. Their leaders include Senate Minority Leader Mitch McConnell (R-Ky.), conservative lawyer James Bopp Jr., and former FEC commissioner Brad Smith, who now chairs the Center for Competitive Politics, which fights campaign finance regulation.

“Follow the Dark Money.” — Andy Kroll, Mother Jones

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A group of Marines discover they have breast cancer—a diagnosis that is rare in men, and even more startling given they all had previously lived in the same area, Camp Lejeune in North Carolina:

It all started with Mike Partain, a.k.a. Number One. A barrel-chested father of four with a goatee and a predilection for aviator sunglasses, Partain was born at Camp Lejeune, the North Carolina base where his father, a first lieutenant in the US Marine Corps, was stationed in the late 1960s. Now he lives in Tallahassee, Florida, where he makes his living as an insurance claims adjuster.

Five years ago Partain’s wife noticed a grape-size bump next to his right nipple. ‘I thought it was from an ingrown hair or something. I blew it off,’ he recalls. But a couple of weeks later he decided to get it checked out. When his doctor ordered a mammogram, he remembers, ‘a chill went down my spine.’ Then came a sonogram: Partain watched in amazement as an image emerged on the screen looking like one of the globular star clusters he knew as an astronomy hobbyist. ‘I never even knew men could get breast cancer!’ he says.

“The Marines’ Breast Cancer Epidemic.” — Florence Williams, Mother Jones

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Top 5 Longreads of the Week: Stories from Guernica, Vanity Fair, The New Yorker, Village Voice, and Mother Jones, plus fiction from Joyland and a guest pick from writer John Fram.

Top 5 #Longreads of the Week: Inc. Magazine, Mother Jones, New York Magazine, The New York Times Magazine, The New Yorker, a fiction pick, plus a guest pick from Michael Roston.