Posted inMember Pick, Nonfiction

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

Posted inMember Pick, Nonfiction, Story

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]

Posted inMember Pick, Nonfiction

Showtime, Synergy: Exclusive Early Access to a New Story from The Awl and Matt Siegel

This week, we are excited to give Longreads Members exclusive early access to a new story from Matt Siegel, to be published next week on The Awl. Here’s more from The Awl co-founder and editor Choire Sicha: “Matt Siegel’s very funny nonfiction story of love, deceit and betrayal (oh my God, I know!!!) comes on […]

Posted inMember Pick, Nonfiction, Story

The Peacemaker: A New Story by Eva Holland and Pacific Standard

For our latest Longreads Member Pick, we’re excited to share early access to a new story by journalist Eva Holland, to be published next week by Pacific Standard. “The Peacemaker” tells the story of Schaeffer Cox, the 30-year-old activist and founder of the Alaska Peacemakers Militia who was sentenced last year to 26 years in […]

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