Pink is a funny thing. In the early days of the 20th century, pink was not necessarily a girl color. I’ve even heard that pink was considered a popular color for boys because it was a lighter version of red, which has always been seen as powerful and masculine. But as the 20th century went […]
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Posted inNonfiction, Reading List
Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
Posted inLongreads News
Longreads Is Joining the Automattic Family
This month, Longreads is celebrating its fifth anniversary. I started this service in April 2009, and it has grown into an incredible global community of readers, writers and publishers. Together, we helped create a thriving ecosystem for longform storytelling and helped reverse the myth that the Internet has shortened attention spans or diminished our appetite […]
Posted inFiction, Nonfiction, Reading List
The 2014 National Magazine Award Winners: A Reading List
The American Society of Magazine Editors handed out its 2014 National Magazine Awards Thursday night, with Fast Company, New York magazine, Inc., Poetry magazine and Modern Farmer all taking home trophies. Boston Magazine’s stirring cover image (above) following the Boston Marathon bombings was named ASME’s Cover of the Year. Below is a reading list featuring some of […]
Posted inNonfiction, Quotes
Before Google: Larry Page’s Early Ideas for Changing the World
Even in Google’s earliest days, Page had always wanted the company to do more than just basic Web search. Since he was a kid, he’d been dreaming up world-changing schemes. As an undergrad at the University of Michigan, he’d proposed that the school replace its bus system with something he called a PRT, or personal […]
Posted inNonfiction, Quotes
'Write What You Want — But Be Prepared for the Consequences'
I’m reasonably certain that John Ashcroft didn’t recognize himself disguised as the evil high school guidance counselor in one of my novels. But like so much else, this thorny matter requires consideration on a case-by-case basis. In Mary McCarthy’s story “The Cicerone,” Peggy Guggenheim, the important collector of modern art, appears as Polly Grabbe, an […]
Posted inNonfiction, Quotes
The $30 Million Clinkle Mystery
Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]
Posted inNonfiction, Reading List
The 2014 Pulitzer Prize Winners
This year’s Pulitzer Prize winners are out: The Washington Post and The Guardian shared a Pulitzer for public service for their reporting on the Edward Snowden leaks and widespread NSA surveillance, the Boston Globe was honored for its coverage of the Boston Marathon bombing, Chris Hamby of the Center for Public Integrity won for his black […]
Posted inNonfiction, Quotes
Spiraling Debt, Mortgages and the Two-Income Family
Warren believes that the two-income family has contributed to the bankruptcy rate. “For middle-class families, the most important part of the safety net for generations has been the stay-at-home mother,” Warren and her daughter, Amelia Warren Tyagi, wrote in “The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke” (2003), a book aimed at […]
Posted inNonfiction, Quotes
Why Soda First Became Popular: It Wasn't Just the Cocaine
“Recipes I’ve seen suggest it was about 0.01 grams of cocaine used in fountain sodas. That’s about a tenth of a line of coke,” he says. “It’s hard to be sure, but I don’t think it would’ve given people a massive high. It would definitely be enough to have some kind of effect, probably stronger […]
