“The $86 billion global sneaker market has a new major player. Here’s how it happened.”
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Inside the Temple of Sadhguru, the Internet’s Favourite Mystic
“Jagadish Vasudev, the Indian mystic better known as Sadhguru, has built a global following and a horde of celebrity fans (McConaughey! Smith! SZA!) with his fresh, Insta-ready approach to spirituality.”
Best of 2023: Profiles
The profiles we loved in 2023 cover a Uvalde mom turned gun-control advocate, Ginni and Clarence Thomas, a love letter to Louisiana and two unrelated women born there in 1953, the man behind the Twitter persona “Dril,” and an underdog surfer nicknamed “Casual Luke.”
The Top 5 Longreads of the Week
Featuring stories from Elizabeth Kolbert, Joshua Hammer, Tan Tuck Ming, Fargo Nissim Tbakhi, and Atossa Araxia Abrahamian.
Tim Cook on Shaping the Future of Apple
“Tim Cook takes pride in not hiding his email address, which is readily available on the search engine of your choice.”
The Top 5 Longreads of the Week
Notable reads by Atef Abu Saif, Sonia Smith, James McNaughton, Dorothy Wickenden, and Kevin Koenig.
Inside Superiority Burger
“How did chef and former punk drummer Brooks Headley turn his all-vegetarian vision for a rock and roll diner into the season’s hottest new restaurant?”
Sliding into the Future: A Reading List on Snowsports
Pointless elitism, or an urgent dress rehearsal for the climate crisis?
Why are so Many Guys Obsessed With Master and Commander?
“20 years after its release, the mildly successful historical nautical drama has become an inescapable hit with a certain type of movie fan.”
Life, Death, and Total Football
“My Dutch friend Lars taught me to appreciate the most radical team in World Cup history—and how their tactics could be meaningful far beyond the pitch.”

