Our favorite stories of the week.
Search results
Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Posted inBooks, Nonfiction
Think of This as a Window: Remembering the Life and Work of Maggie Estep
“I moved to Lower Manhattan when I was seventeen. The only things I cared about were books and music.”
Posted inNonfiction, Reading List
Immersive Reporting from the Bakken Oil Fields: A Reading List
Oil production in the Bakken region of North Dakota has topped 1 million barrels a day. The seven-year boom has flooded the area with new residents seeking their fortunes, and many journalists have also joined the labor force, sending dispatches from the new Wild West.
Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inEditor's Pick
The House of Mondavi: How an American Wine Empire Was Born
For our latest Longreads Member Pick, we’re excited to feature an excerpt from The House of Mondavi, Julia Flynn Siler’s book about a family that turned a Napa Valley winery into a billion-dollar fortune. Thanks to Siler and Gotham Books for sharing it with the Longreads community.
Posted inBooks, Nonfiction
How Apple’s Transcendent Chihuahua Killed the Revolution
Few are excited about the Apple Watch—its burdens are too easily imagined. And yet we treat it as an inevitability. How did this happen?
Posted inNonfiction, Story
How the Emperor Became Human (and MacArthur Became Divine)
The end of divine rule in postwar Japan, and the absolute power of General MacArthur.
Posted inBooks, Nonfiction, Story
Hell—Nothing Less—And Without End: Six Days in Warsaw
“The uprising,” we told each other immediately, like everyone else in Warsaw. Strange. Because no one had ever used that word before in his life. Only in history, in books.
Posted inBooks, Nonfiction, Story
The Politics of Poetry
The New York Times’s poetry columnist on the intersection between poetry and politics.
