“Can Hasbro overcome 50 years of D&D business disasters without enraging its fan base?”
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Posted inEditor's Pick
The Legend of Nintendo
How can a perennial blockbuster like Nintendo fall down for more than a century, innovate continuously from that prone position, and rise up, as if on cue, to master the art of fairytale comebacks time and time again? Felix Gillette tries to crack the code behind the gaming giant’s success, which remains as mysterious and unlikely […]
Posted inBusiness, Business & Tech, Highlight, Quotes, Technology
Nintendo Can Keep a Secret
The untold art of the fairytale comeback, brought to you by Nintendo.
Posted inEditor's Pick
Big Tobacco Has Caught Startup Fever
“It’s not smoking. It’s platform-agnostic nicotine delivery solutions.”
Posted inBusiness & Tech, Nonfiction, Quotes
Pivoting Away from Lung Cancer
Big Tobacco takes a page from the Silicon Valley playbook: Welcome to the world of alternative nicotine platforms.
Posted inBusiness & Tech, Nonfiction, Reading List
We’re Living in the Golden Age of the Corporate Takedown
Why do we love reading about CEOs behaving badly? Perhaps it’s because we identify with their exhausted workers.
Posted inNonfiction, Quotes
How Billionaires Do Burning Man
Like all people who hate Burning Man, I enjoy nothing more than reading articles about Burning Man. In February, Felix Gillette chronicled the semi-clad class warfare at last year’s Burning Man for Bloomberg Businessweek. Despite being a festival based on radical self-reliance, Black Rock City is seemingly overrun with tech billionaires setting up their own exclusive festivals-within-a-festival; ultra-luxe camps that […]
Posted inUncategorized
What it’s like for an actor to become a TV commercial megastar—forever associated with a brand, for better and worse: On the day of the audition, roughly 30 actors showed up. When it was Olcott’s turn, he flashed his big, ecstatic smile. The director loved it, and Olcott got the job. In February, on a […]
Posted inUncategorized
Coming Monday, May 14th: Bloomberg Businessweek and Longreads present “Behind the Tech Longreads”: A night of storytelling featuring Felix Gillette, Sheelah Kolhatkar, Brad Stone, Ashlee Vance and editor Josh Tyrangiel. Housing Works Bookstore Cafe, Manhattan, 7 p.m., Free admission RSVP on our Facebook Page
Posted inUncategorized
Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money: At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of […]
