Posted inEditor's Pick

The Legend of Nintendo

How can a perennial blockbuster like Nintendo fall down for more than a century, innovate continuously from that prone position, and rise up, as if on cue, to master the art of fairytale comebacks time and time again? Felix Gillette tries to crack the code behind the gaming giant’s success, which remains as mysterious and unlikely […]

Posted inNonfiction, Quotes

How Billionaires Do Burning Man

Like all people who hate Burning Man, I enjoy nothing more than reading articles about Burning Man. In February, Felix Gillette chronicled the semi-clad class warfare at last year’s Burning Man for Bloomberg Businessweek. Despite being a festival based on radical self-reliance, Black Rock City is seemingly overrun with tech billionaires setting up their own exclusive festivals-within-a-festival; ultra-luxe camps that […]

Posted inUncategorized

What it’s like for an actor to become a TV commercial megastar—forever associated with a brand, for better and worse: On the day of the audition, roughly 30 actors showed up. When it was Olcott’s turn, he flashed his big, ecstatic smile. The director loved it, and Olcott got the job. In February, on a […]

Posted inUncategorized

Coming Monday, May 14th: Bloomberg Businessweek and Longreads present “Behind the Tech Longreads”: A night of storytelling featuring Felix Gillette, Sheelah Kolhatkar, Brad Stone, Ashlee Vance and editor Josh Tyrangiel. Housing Works Bookstore Cafe, Manhattan, 7 p.m., Free admission RSVP on our Facebook Page

Posted inUncategorized

Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money:  At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of […]