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Don Draper's Revenge

Don Draper’s Revenge

Posted inEditor's Pick

Don Draper’s Revenge

Felix Gillette | Bloomberg Businessweek | November 26, 2010 | 3,310 words

Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms. “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. “Americans like a story of the big guys getting taken down. But that doesn’t mean that’s what is actually happening.”