“All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. On a recent Friday afternoon, Lubars was sitting in his Midtown Manhattan office. He gestured at BBDO’s 2010 Webby award for best ad agency of the year, which was resting a few feet away from his electric guitar, tuned to imitate Keith Richards’ ringing sound.”Americans like a story of the big guys getting taken down,” says Lubars. “But that doesn’t mean that’s what is actually happening.”
Don Draper's Revenge
Don Draper’s Revenge
Felix Gillette | Bloomberg Businessweek | November 26, 2010 | 3,310 words
Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms. “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. “Americans like a story of the big guys getting taken down. But that doesn’t mean that’s what is actually happening.”
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