This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
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Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Posted inNonfiction, Profiles & Interviews
How to Write About Tax Havens and the Super-Rich: An Interview with Nicholas Shaxson
Last year Shaxson published a Vanity Fair article, “A Tale of Two Londons,” that described the residents of one of London’s most exclusive addresses—One Hyde Park—and the accounting acrobatics they had performed to get there.
Posted inNonfiction, Quotes
How In-N-Out Withstood Competition By Not Changing Anything and Taking Care of Employees
Under her three-year tenure, In‑N‑Out has expanded—cautiously—into Texas, a move she says has been in the works for a decade. That foray brought one rare, considerably less-than-daring change to the company’s formula: It added iced sweet tea to the menu. “We knew that everybody loves sweet tea there,” Snyder explains. “It’s not that hard. We […]
Posted inMember Pick, Nonfiction, Story
The Bohemians: The San Francisco Writers Who Reinvented American Literature
Ben Tarnoff | The Bohemians, Penguin Press | March 2014 | 46 minutes (11,380 words) Download .mobi (Kindle) Download .epub (iBooks) For our Longreads Member Pick, we’re thrilled to share the opening chapter of The Bohemians: Mark Twain and the San Francisco Writers Who Reinvented American Literature, the book by Ben Tarnoff, published by The Penguin Press.
Posted inNonfiction, Reading List, Top 5
Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle and Readmill users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. *** 1. This Is Danny Pearl’s Final Story Asra Q. Nomani | Washingtonian | January 23, 2014 | 30 minutes (7,639 words) Asra Nomani, […]
Posted inNonfiction, Story
How One Magazine Shaped Investigative Journalism in America
The following story comes recommended by Ben Marks, senior editor for Collectors Weekly: Doris Kearns Goodwin’s most recent history, The Bully Pulpit, chronicles the intertwined lives of Theodore Roosevelt and William Howard Taft, often in excruciating detail, from Roosevelt’s struggles with the bosses of his Republican party to the fungal infections that plagued Taft’s groin. […]
Posted inFirst Chapters, Nonfiction, Story
‘There Is Nothing New in Wall Street’: A Stock Trader’s Life in the 1920s
Edwin Lefèvre | Reminiscences of a Stock Operator | 1923 Our latest Longreads First Chapter comes recommended by Michelle Legro: Long before the “Wolf of Wall Street” Jordan Belfort made his first million or snorted his first line of cocaine, turn-of-the-century trader Jesse Livermore, the “Great Bear of Wall Street,” accumulated over $100 million short-selling stocks before the […]
Posted inUncategorized
Inside the Wild, Wacky, Profitable World of Boing Boing
Inside the Wild, Wacky, Profitable World of Boing Boing “We know what happens next: This hobby morphs into a successful business. But Boing Boing’s version of that tale is a little different. Mark Frauenfelder and his partners — Cory Doctorow, Xeni Jardin, and David Pescovitz — didn’t rake in investment capital, recruit a big staff […]
