“We know what happens next: This hobby morphs into a successful business. But Boing Boing’s version of that tale is a little different. Mark Frauenfelder and his partners — Cory Doctorow, Xeni Jardin, and David Pescovitz — didn’t rake in investment capital, recruit a big staff and a hotshot CEO, or otherwise attempt to leverage themselves into a “real” media company. They didn’t even rent an office. They continued to treat their site as a side project, even as it became a business with revenue comfortably in the seven figures. Basically, they declined to professionalize. You could say they refused to grow up.”

By Rob Walker, Fast Company