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Don Draper's Revenge

Don Draper’s Revenge “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. On a recent Friday afternoon, Lubars was sitting in his Midtown Manhattan office. He gestured at […]

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The Top 10 Longreads of 2011

I should preface this by saying I didn’t plan to do a list, because all of your Top 5 Longreads of 2011 really represent what the Longreads community is all about. But, in true WWIC form, I couldn’t resist.  Thank you for an incredible year. Special thanks to the entire Longreads team: Joyce King Thomas, Kjell Reigstad, Hakan Bakkalbasi and […]

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Howard Riefs: My Top Longreads of 2011

Howard Riefs is a prolific Longreader and a communications consultant in Chicago.  *** It was another strong year for long-form content and journalism. There was no shortage of attention-grabbing longreads in traditional media, online-only outlets, alt-weeklies and literary journals—both in the U.S. and abroad, and written as profiles, personal essays, historical accounts and op-eds. And […]

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