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How to Sell a Country: The Booming Business of Nation Branding

What do you know about Minsk, the capital of Belarus? Or the nation of Georgia? If you know anything, it’s either a oversimplification like ā€˜danger’ or ā€˜forested’ or an enticing tagline about wine and prosperity. An entire niche industry helps create identities, sometimes to attract tourists, sometimes, as with Libya, to scrub its image clean.

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