What do you know about Minsk, the capital of Belarus? Or the nation of Georgia? If you know anything, it’s either a oversimplification like ‘danger’ or ‘forested’ or an enticing tagline about wine and prosperity. An entire niche industry helps create identities, sometimes to attract tourists, sometimes, as with Libya, to scrub its image clean.
How to Sell a Country: The Booming Business of Nation Branding
Samanth Subramanian | The Guardian | November 7, 2017 | 5,810 words
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