“Once the love-language of a brand to its audience, the place of a modern mascot has never been less sure-footed.”
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Posted inNonfiction
Longreads Best of 2021: All of Our No. 1 Story Picks
Here’s every story that was chosen as No. 1 in our weekly Top 5 email.
Posted inStory
‘We Are Alive’: Six Longreads About Music
The soundtrack of my life goes back a long way. Here are six longreads about music, for the love of it.
Posted inArts & Culture, Business, Culture, Highlight, Quote Posts, Quotes
Sold! On Going (Once!) to Auctioneer School
“Five dollar now five gidibid five dollar now ten gidibid ten, ten now fifteen digibigit now fifteen now fifteen gidibid, now twenty?”
Posted inFeature
Best of 2025: All Our Number One Story Picks
Every story we selected for the number one slot in our weekly newsletter, all in one place.
Posted inEditor's Pick
The Cost of Convenience
“South Korea’s Coupang promised to make e-commerce lightning fast. A Covid-19 outbreak at one of its warehouses shows that its workers paid the price.”
Posted inBusiness, Highlight, Nonfiction, Quote Posts, Quotes
Collecting Rare Sneakers from Japan
Japan began producing limited edition sneakers in the 1990s. Now a new global wave of sneaker enthusiasts have begun seeking its rarities.
Posted inEditor's Pick
The Inside Story of MacKenzie Scott, the Mysterious 60-Billion-Dollar Woman
Stephanie Clifford explores the life of MacKenzie Scott: Amazon’s first employee, Jeff Bezos’s ex-wife, and one of the richest women in the world who is reimagining tech philanthropy.
Posted inBusiness & Tech, Highlight, Quotes
Don’t Pretend Like You Don’t Love Wikipedia
Without it, you’d have to actually, y’know, be productive.
