Reeves Wiederman reports on how the baby-formula shortage in the U.S. created an opportunity for new companies to enter an industry historically dominated by a few corporations. Laura Modi, a Google and Airbnb alum who founded the baby-formula startup Bobbie, is one such CEO hoping to transform an industry “that has grown complacent.” As Modi […]
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The Top 5 Longreads of the Week
Recommending excellent stories by Tony Ho Tran, Rachel Aviv, Ariel Saramandi, Theo Lipsky, and Inori Roy.
Posted inEditor's Pick
How Barnes & Noble Went From Villain to Hero
For many years, Barnes & Noble was the Walmart of bookstores, crushing independent sellers through economy of scale. Then a new big bad entered the arena. As it turns out, though, neither pandemic nor Bezos could crush B&N — and now, armed with renewed focus, it’s staging one hell of a comeback. (Still shop independent […]
Posted inEditor's Pick
The Twisted Life of Clippy
In the 1990s, Microsoft created a virtual assistant in Microsoft Office that users found annoying — so it was swiftly retired. For Seattle Met, Benjamin Cassidy recounts the history of an unloved and doomed office assistant that has lived on in pop and nerd culture. These days, an annoying Word creature might seem eminently tolerable […]
Posted inTop 5
The Top 5 Longreads of the Week
Notable reads by Atef Abu Saif, Sonia Smith, James McNaughton, Dorothy Wickenden, and Kevin Koenig.
Posted inEditor's Pick
When Baking and Real Estate Collide
For The New Yorker, Anna Wiener explores the cuisine-real-estate business model and traces the rise of Tartine, the artisanal San Francisco bakery known for its delicious breads and pastries and hip, airy spaces. How did this beloved spot in the Mission become a world-renowned brand? And is this food empire really what it seems? Certain […]
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Boots on the Ground
“As FEMA struggles to keep up with climate disasters, extremist groups see an opportunity.”
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Six Stories About a Complex Cuisine and Our Top 5
“Migration patterns, together with demographic trends and climate change, mean that the cuisine must adapt. Italian food—so rooted in tradition and adamant in its authenticity—will have to change.” In previous reading lists, Longreads contributor Clare Egan has explored a range of topics: Ireland, queer ecology, and the decision to have a child. This week, Egan dives […]
Posted inEditor's Pick
Kendrick Lamar’s New Chapter
“In partnership with his longtime collaborator, Dave Free, the greatest rapper of his generation is pushing himself — commercially and creatively — onto unexpected terrain.”
Posted inEditor's Pick
Online Shopping in the Middle of the Ocean
There’s no Amazon same-day delivery service for people living on the remote islands of French Polynesia, so locals launched their own e-commerce business and courier service to fill the gap. HM Coursier Express initially delivered anywhere: within Tahiti, to other islands, and also abroad. In the first year, Henriou built up a client base of […]
