Reeves Wiederman reports on how the baby-formula shortage in the U.S. created an opportunity for new companies to enter an industry historically dominated by a few corporations. Laura Modi, a Google and Airbnb alum who founded the baby-formula startup Bobbie, is one such CEO hoping to transform an industry “that has grown complacent.” As Modi […]
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A Baker’s Secrets
“But how did he get that distinctive crumbly chewy moistness and a flavor that, for all I knew, depended on a secret ingredient?”
Posted inEditor's Pick
Inside Snapchat’s Teen Opioid Crisis
“Law-enforcement sources and grieving families allege that the social media giant Snapchat has helped fuel a teen-overdose epidemic across the country. Now, their parents are fighting back.”
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The Twisted Life of Clippy
In the 1990s, Microsoft created a virtual assistant in Microsoft Office that users found annoying — so it was swiftly retired. For Seattle Met, Benjamin Cassidy recounts the history of an unloved and doomed office assistant that has lived on in pop and nerd culture. These days, an annoying Word creature might seem eminently tolerable […]
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The Battle for the Soul of Buy Nothing
“But Clark is as certain as ever that she and Rockefeller are on the right path in their decade-long quest to get people to buy less.”
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‘It Changed the World’: 50 Years On, the Story of Pong’s Bay Area Origins
“How Atari created the world’s most famous video game.”
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Tim Cook on Shaping the Future of Apple
“Tim Cook takes pride in not hiding his email address, which is readily available on the search engine of your choice.”
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The Business of Scenery
“In Zion National Park, crowding is such that one of the most popular trails had to be temporarily closed in 2017 to airlift eight tons of human excrement from public outhouses that a journalist described as an “open sewer.””
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Behind the ‘Butter Board’: How the Dairy Industry Took Over Your Feed
“A vast constellation of celebrities, from Kelly Ripa to the McDonald’s mascot Grimace, have helped push dairy sales.”
