Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]
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In Iraq, the Bomb-Detecting Device That Didn’t Work, Except to Make Money
How a British businessman named James McCormick made millions selling fake bomb-detectors to the Iraqi government: “When Dale Murray arrived in Denver a few weeks later, he knew he’d seen the Mole before. It was identical in every way to the Quadro Tracker—down to the patterns of stippling on the plastic handle. ‘It looked like […]
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * * 1. The Worst Day Of My Life Is Now New York’s Hottest Tourist Attraction Steve Kandell | BuzzFeed | May 20, 2014 | […]
A Think Piece About Think Pieces
Always pick sides! Team Aniston!! The internet demands it, even if it’s only half-thoughts it wants, thoughts like, “This, just this” or “This is everything.” “This” is not a sentence. Nor is “Best. Thing. Ever.” Nor “!!!!” But worse than inchoate enthusiasm is the “think piece” at the other end of the spectrum, a form […]
“‘We are going to be poised to benefit from the aging of America, the baby boomers,’ Foley said. Deaths in the U.S. are forecast to increase at an average annual rate of 1.1 percent over the next five years. At SCI, earnings per share rose 26 percent in the first half of 2013. ‘This growth,’ […]
The Anatomy of a Tweet
“For all the possibilities of APIs, there are also limits. Another tweet field, ‘withheld_copyright,’ if set to ‘true,’ lets you know that a tweet is in trouble—that its content has raised flags and hackles over copyright. The text of the tweet, in that case, may be suppressed. The ‘withheld_in_countries’ field can provide a list of […]
Longreads Guest Pick: Matthew Zeitlin on Mina Kimes's story about Sears
Matthew is a business reporter at BuzzFeed. My longread of the week is ‘At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles,’ by Mina Kimes in Bloomberg Businessweek. This is not a profile of Eddie Lampert, the hedge fund manager who masterminded Kmart’s acquisition of Sears and is now running the struggling retailer. […]
Libor Lies Revealed in Rigging of $300 Trillion Benchmark
On the biggest financial fraud in history: “For years, traders at Deutsche Bank AG, UBS AG, Barclays, RBS and other banks colluded with colleagues responsible for setting the benchmark and their counterparts at other firms to rig the price of money, according to documents obtained by Bloomberg and interviews with two dozen current and former […]
Longreads List: Guns in America
From The Daily Beast’s David Sessions, a collection of stories on gun violence and policy in the U.S., featuring The Atlantic, Washington Post, Bloomberg Businessweek and Mother Jones.
“The Post-Apocalypse Survival Machine Nerd Farm.” — Ashlee Vance, Bloomberg Businessweek More by Vance

