Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]
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Regulating the $1.5 Billion E-Cigarette Industry
Even without the combustion, nicotine is a vasoconstrictor that narrows blood vessels and drives up blood pressure. Doing that a dozen times a day is less bad than getting lung cancer, but it’s still not great. Besides, there is no study on what inhaling those “generally recognized as safe” compounds might do to your lungs […]
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * * 1. The Worst Day Of My Life Is Now New York’s Hottest Tourist Attraction Steve Kandell | BuzzFeed | May 20, 2014 | […]
A Think Piece About Think Pieces
Always pick sides! Team Aniston!! The internet demands it, even if it’s only half-thoughts it wants, thoughts like, “This, just this” or “This is everything.” “This” is not a sentence. Nor is “Best. Thing. Ever.” Nor “!!!!” But worse than inchoate enthusiasm is the “think piece” at the other end of the spectrum, a form […]
“‘We are going to be poised to benefit from the aging of America, the baby boomers,’ Foley said. Deaths in the U.S. are forecast to increase at an average annual rate of 1.1 percent over the next five years. At SCI, earnings per share rose 26 percent in the first half of 2013. ‘This growth,’ […]
The Anatomy of a Tweet
“For all the possibilities of APIs, there are also limits. Another tweet field, ‘withheld_copyright,’ if set to ‘true,’ lets you know that a tweet is in trouble—that its content has raised flags and hackles over copyright. The text of the tweet, in that case, may be suppressed. The ‘withheld_in_countries’ field can provide a list of […]
“The Post-Apocalypse Survival Machine Nerd Farm.” — Ashlee Vance, Bloomberg Businessweek More by Vance
The Top 5 Longreads of the Week—featuring Rolling Stone, Los Angeles Magazine, The Atlantic, The Kenyon Review, Bloomberg Businessweek, fiction from Electric Literature, plus a guest pick from Moses Hawk.
Longreads Guest Pick: Matthew Zeitlin on Mina Kimes's story about Sears
Matthew is a business reporter at BuzzFeed. My longread of the week is ‘At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles,’ by Mina Kimes in Bloomberg Businessweek. This is not a profile of Eddie Lampert, the hedge fund manager who masterminded Kmart’s acquisition of Sears and is now running the struggling retailer. […]
Libor Lies Revealed in Rigging of $300 Trillion Benchmark
On the biggest financial fraud in history: “For years, traders at Deutsche Bank AG, UBS AG, Barclays, RBS and other banks colluded with colleagues responsible for setting the benchmark and their counterparts at other firms to rig the price of money, according to documents obtained by Bloomberg and interviews with two dozen current and former […]

